Pre-registration for 2019 London Spirits Competition is now open
Pre-registration for 2019 London Spirits Competition, the only competition that judges spirits exactly how a consumer would do, are now open.
The London Spirits Competition is back after the huge success of its inaugural year. The competition, due to its unique approach to judging the spirits, has been recognized as a unique and ideal spirits competition among all the other spirits judging events.
All global spirits competitions have been organized in the same way for years. Spirits entered are simply tasted blind to judge the quality alone. The London Wine Competition has broken with the tradition. This event has a quite different approach to judge the spirits. Apart from quality, the London Spirits Competition also judges all the spirits on their look and value for money. To be more precise, the London Spirits Competition judges spirits in the same way that consumers do.
The average customer always looks at the price first. Then they look at the label and pick out the spirits with designs and stories that appeal to them. So these two things come before a spirit producer even gets a chance to show how well the spirit is.
This is what the London Spirits Competition is all about. Spirits entered will be judged on the three criteria:
We celebrate the spirits that are both enjoyable and easy to drink, spirits that are well-balanced where their acidity, tannins and alcohol levels all work seamlessly together.
What a spirits brand looks like is how every consumer chooses their spirits. Up to 70% consumers would choose new spirits just because it looks good. So, a well-designed packaging is a must-to-consider factor.
To be good spirits, it is not necessary to have a higher or cheaper price. What affects most is the value for money a spirits holds.
So, the medal-winning spirits are the ones that,
- Offer the best value for the price
- Offer the best quality for their price
- Stand out of the shelf against the competitors
- Tell their story in the most relevant way
All spirits in the London Spirits Competition are judged by experts only, the experts involved in direct commercial buying activities for selling spirits to the consumers. They are the professional spirits buyer who selects spirits every day to go on the shelves of the restaurants, hotels, supermarkets are spirits stores.
Find out who were the judges in 2018’s London Spirits Competition.
- Quality: marked out of 50
- Packaging: marked out of 25
- Value: marked out of 25
To win medals, spirits must score according to following points:
- Gold: 90 points or over
- Silver: points between 76 to 89
- Bronze: points between 65 to 75
Entry for 2019 Awards
Pre-registration is now open. Spirits producers, distributors and retailers can start the process to enter the competition. Follow the instructions at www.londonspiritscompetition.com.
Key dates to note for 2019 London Spirits Competition:
Registration: Now until 20 February 2019
Warehouse Closes for Samples: 28 February 2019
Judging: March 21 & 22, 2019
Winners Announced: 30 April 2019
Find your pre-registration form [Here].