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The Judges

Alex Palumbo

Co-Owner at Hey Palu, Modern Italian Bar

Alex Palumbo is the Creative Director for Hey Palu in Edinburgh. A modern Italian bar specialized in Aperitivo and Amaro.

His career started in London in early 2000 where he worked for a series of iconic bars like Eclipse, Cocoon, Momo’s and the award-winning Lonsdale in Notting Hill. Cocktail competitions have been a big part in his career, from the Havana Grand Prix in 2014 where he placed 3rd in Cuba to Bacardi Legacy, Patron Perfectionist, and Diageo World-class in London.

In the last few years, he worked as Drink Development for companies in London, Brighton, and Edinburgh being responsible for conceptualizing original bars and training programs for new openings. Now with the opening of his new bar, Hey Palu, he is sharing the love for amaro and Italian bittersweet liqueurs.

London Spirits CompetitionLondon Spirits Competition has been created exclusively to helping drink producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market.

Put your spirits in front of top buyers and get rated by Quality, Value for Money, and Packaging.

If you're looking to get in front of a leading panel of top-level spirits buyers with current direct commercial buying responsibility in London, now is the best time to enter your spirits.

LSC Entry Process & Fees

Deadline For Submission Is Approaching Fast.

Leading spirits brands from around the world now have an opportunity to grow their business and gain the attention of trade buyers and influencers within the UK spirits industry. Time to submit your spirits in the 2021 London Spirits Competition.


2021 Registrations Open: Enter Now

Warehouse Closes For Samples: Feb 26, 2021

Judging: March 17, 2021

Winners Announced: March 30, 2021

Quantity Discount Now Available

3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount