The goal of the London Spirits Competition is to provide trade buyers and consumers a valuable benchmark for understanding which spirits would make a compelling addition to a bottleshop, supermarket, or the restaurant or a bar list, and for end consumers, it is to buy spirits that offer the best quality for the price it sells for with great packaging. Medals will be awarded to those brands that meet very specific judging criteria which is a) Quality b) Value and c) Package.

SCORING SYSTEM

Q (Quality Score), Value Score (V), and Package Score (P) are used to calculate the London Spirits Competition score.

A separate weighted score will be given for each of the three parts of the judging process. Quality gets twice the weight. The average is calculated to come to the final score per judge for each product. That score is then averaged with other judges who tasted the same product.

Quality Score: will be marked out of 100

Value Score: will be marked out of 100

Package Score: will be marked out of 100.

DEFINITIONS

Quality: Quality will be assessed based on how agreeable the spirit is for its target customer and chemical analysis. Measure quality considering the following characteristics of the beverage: Appearance, Aroma, Body, Taste, and Aftertaste.

Value: The objective is to understand how well a particular spirits brand is priced, the greater the quality offered for the price, the greater the value score will be.

Packaging: Packaging will be measured by how well judges think the product will be perceived by the consumer. The package will be judged for the Off-Premise market considering factors like label design and information, closure, and overall look. This does not involve boxes, cartons, and bags. It is how they think the product will be perceived when placed on a shelf amongst thousands of other spirits.

HOW MEDALS WORK

Medals are awarded based on the average score calculated from the panel of judges.

Double Gold: 96–100 points
Exceptional spirits that stand out across all judging criteria.

Gold: 90–95 points
Excellent spirits with strong quality, value, and packaging.

Silver: 85–89 points
Very good spirits with solid quality and commercial appeal.

Bronze: 80–84 points
Good quality spirits that meet key standards and show market potential.