Submission Deadline

22 Feb, 2024

Judging
Date

20-21 March 2024

Winners Announcement

10 April 2024

Judges

Meet our 2024 Judges

London Spirits Competition logo seal
Photo for:

Gold

90-100

points

Photo for:

Silver

76-89

points

Photo for:

Bronze

65-75

points

Mukesh Kejriwal

National Accounts Director at Venus Wine & Spirit Merchants PLC

A SALES DIRECTOR WITH OVER THIRTY YEARS EXPERIENCE IN THE WINE AND SPIRIT TRADE, DEALING WITH SOME OF THE MOST EXCLUSIVE HOTELS, BARS, RESTAURANTS AND CLUBS IN THE COUNTRY. 

MANAGING KEY NATIONAL AND REGIONAL GROUPS AND PREMIUM LONDON HOTELS, BARS AND RESTAURANTS. ENSURING THAT ACCOUNTS MEET TURNOVER AND PROFITABILITY TARGETS. MEASURING PRODUCT MIX RATIOS. KEY FOCUS ON INCREASING SPIRIT SALES WITHIN VENUS. MEETING AND WORKING WITH BRAND OWNERS TO ACHIEVE THIS AND TO INCREASE THE PROFILE OF VENUS WITHIN OUR COMPETITOR SET. 

AT EVERY COMPANY I HAVE WORKED IN I HAVE INCREASED THE PREMIUM CUSTOMER BASE AND LEVELS OF SPIRIT SALES. I HAVE WORKED CLOSELY WITH CUSTOMERS TO INSTILL A HIGH DEGREE OF TRUST AND LOYALITY. I HAVE EXTENSIVE SPIRITS BRAND KNOWLEDGE AND A DEEP UNDERSTANDING OF THE CATEGORY AND SPIRIT BRAND OWNERS. I HAVE OVERSEEN DEVELOPMENT OF THE SPIRIT CATEGORY AT EACH COMPANY I HAVE WORKED AT IN THE INDUSTRY.  I HAVE BEEN A PAST PRESIDENT OF THE CITIES OF LONDON AND WESTMINSTER LICENCED VICTUALLERS ASSOCATION. 

COMPLETED HIS EDUCATION FROM LONDON SCHOOL OF ECONOMICS BSC (ECON) SPECIALISING IN ACCOUNTANCY AND FINANCE – COMPLETED WIITH A 2.1 DEGREE AND AN AWARD FOR THE BEST EXAM PAPER IN MY FINAL YEAR


 

Key Dates