Gemma Mills is the Founder of JOMO Club - the UK’s leading alcohol-free drinks subscription box. Launching just over four years ago, Gemma has been at the forefront of the significant, fast paced shifts in alcohol-free drinks. Working predominantly with artisan brands or brands looking to launch to the UK, Gemma's passion isn’t limited to JOMO Club and her members, but for these amazingly innovative brands paving the way.

“I predict a continued rise in functional drinks this year. We are at the point where consumers expect a high quality alcohol-free drink with flavour, so we are now seeing the demand for added benefits in our drinks. Not only are we drinking for the ritual and occasion, but drinks with benefits complement the lifestyle of opting out of alcohol.”

Outside of building her brand and banging the alcohol-free drum, Gemma is a huge foodie, recent Padel player, sun worshipper, slight adrenaline junkie and loves travelling the world. She also once danced with Jamie Foxx .. perhaps the one that got away.