Super Early Deadline
31 August 2026
Judging
Date
23 & 24 March 2027
Winners Announced
22 April 2027
31 August 2026
23 & 24 March 2027
22 April 2027
London
points
points
points
Salvatore Megna is the Bar Manager at The Soho Hotel, part of the award-winning Firmdale Hotels collection, where he leads the operations, team development, and cocktail program for Refuel Bar. With more than 15 years of experience across luxury hotels and internationally acclaimed hospitality brands, Salvatore is recognized for delivering exceptional guest experiences, creating innovative cocktail menus, and building high-performing bar teams. His expertise spans premium spirits, beverage program development, luxury service standards, and operational excellence in some of the industry's most prestigious venues.
Prior to joining Firmdale Hotels, Salvatore served as Director of Mixology at The Stafford London, overseeing the cocktail program at the iconic American Bar. Throughout his career he has also held senior roles with Nobu Hospitality and Bulgari Hotels & Resorts, developing a reputation for combining classic bartending techniques with contemporary creativity. Passionate about hospitality, mentorship, and premium drinks culture, Salvatore continues to shape memorable beverage experiences while driving innovation and excellence within luxury hotel bars.
This version acknowledges his new role while highlighting the experience and achievements that make him a strong judge or speaker profile.