We're founded on the belief that

STRENGTH LIES IN UNITY...

For decades, the rum category has been dominated by global brands who continually seek to reduce costs – cutting corners in production and replacing natural ingredients with cheaper artificial flavours. 

That’s led to our mission to put the quality back in to the rum market! We’re doing this by working with unique single origin rums and infusing them with high quality and responsibly-sourced natural botanicals.

We’re proud that Spirited Union was the first botanical rum company – one that’s focussed on adding creativity and genuine flavour innovation into the category.

We go to great lengths to track down the best ingredients for our rums – going through every detail on how they are produced or sourced. 

We’re constantly working with our family of local producers, embracing their passion for quality and care for the environment. This sense of unity and collaboration has inspired us to take less and give back.

Back in the heart of Amsterdam, our distillery, our home, is where it all comes together – uniting rum with botanicals not just through distillation, but infusion and barrel-ageing methods.

Inspired by years of developing innovating cocktail recipes, we’ve now got a core range of botanical rums that work great in mixed drinks and an exclusive reserve collection, finished in tailor-made botanical casks, to create amazing sipping rums.