He exists in the sort of relaxed splendor we all seek from time to time.
He does not labour or fret.
We all have a bit of the Beach Bum spirit in us. The ability to let it all
just wash over us. To think and do nothing in particular.
To lay back and experience the gentle din of the surf against the shore.
The sun’s warmth on our face and the soft sand beneath our feet. To
enjoy the finer things in life: an untroubled mind, good company, and
relaxation.
Sure - it’s hard to achieve this state. There’s a lot going on. The sun’s
not always shining and the beach can seem far away. But if you want
that Beach Bum spirit in a bottle, then you need Beach Bum Rum.