Ali started his hospitality career as a barista and found his passion for coffee and good spirits.

With after just a few years of hospitality experience Ali was invited to United Kingdom to be a part of the opening team of Oriole bar in London. After less than a year Oriole was awarded Best New International Cocktail Bar for 2016, Spirited Awards and nominated as a one of the 50 Best Bars in the world and runner up for Most Stylish Bar at the Time Out bar awards. His passion for design takes a huge part of his drinks development, creating bespoke glassware and garnishes. He specialises in rare and unusual products and ingredients. He has conducted seminars and bar shows around Europe ,Russia and China.

At the moment he coordinates and leads a team of industry professionals and develops award-winning drinks and cocktail menus. 

London Spirits Competition has been created exclusively to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market.

Put your spirits in front of top buyers and get rated by Quality, Value for Money, and Packaging.

If you're looking to get in front of a leading panel of top-level spirits buyers with current direct commercial buying responsibility in London, now is the best time to enter your spirits.

LSC Entry Process & Fees

Deadline For Submission Is Approaching Fast.

Leading spirits brands from around the world now have an opportunity to grow their business and gain the attention of trade buyers and influencers within the UK spirits industry. Time to submit your spirits in the 2021 London Spirits Competition.