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Winning Impact

Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many spirits brands competing with each other for the front row seats on a shelf, where they are the first one visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your London Spirits Competition medal would be:

  1. Brand Deck

  2. Sell Sheet

  3. Shelf Talkers

  4. Case Cards

  5. Bottle Neckers

Marketing Tools by London Spirits Competition

But wait, there's more than winning a medal at the London Spirits Competition can do for you. This is how a London Spirits Competition medal will help you in creating a classy impression on the spirits market in the UK:

  1. Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community

News of your victory will reach the right ears, or should we say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the look-out to add new spirits to their profiles and portfolios.

  1. Results will get press awareness among media partners of the London Spirits Competition and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your spirits brand shine in a global spotlight with year-long social media support, targeted for the UK buyers of spirits.

  1. Results to go to 20,000+ Buyers of UK

Yes, we will also be sending the results to around 20000+ buyers in and around the UK. We believe that buyers are the real experts who are directly involved in the development of new spirits brands or buying spirits for commercial resale.

  1. Buyers will see your package giving you great exposure

High profile buyers will take a look at your packaging, too. The judging process consists of 3 phases:

 - Blind Tasting

Each spirits entry will be blind tasted to assess the spirits' quality. The quality score will be marked out of 50. It will be a weighted average of the judges' scores on the basis of quality.

 - Price Score Review

The judges will give a value score out of 25 based on their assessment of how much the spirits should be priced as when compared to the quality. It's not necessary for spirits brands to be very cheap to receive a good price score. This score basically judges how much value your spirits brand provides to the customers for the value charged.

 - Packaging Review

The judges will see the packaging and give a score out of 25 based on how appealing it would be for the average spirits buyer based on their industry knowledge. The parameters they would be evaluating would include factors like appeal, clarity, uniqueness, and so on.

  1. All-Year-Round Social Media

Winners get year-round social media support along with the press support from the London Spirits Competition as well as our media partners BTN and BevRoute

  1. Results also get circulated to 2000+ spirits importers and distributors around the world

If you’re a spirits brand based outside the UK, the London Spirits Competition is your gateway to the spirits market in the UK.

  1. Award-winning brands will be showcased at the IBWSS London trade show

IBWSS London Trade Show (International Bulk Wine & Spirits Show in London) brings together global bulk wine, bulk spirits, private label and contract manufacturing industry under one roof. No other show offers buyers a greater opportunity to meet producers who offer private label wine, spirits, bulk wine, bulk spirits and contract manufacturing. All the award-winning spirits of the London Spirits Competition will be showcased at this trade show.

  1. Top 100 winners at LSC will be included in the Top 100 On-Premise & Off-Premise spirits list - Top 100 LSC Spirits

Top 100 LSC Spirits is the list curated and picked up by top-level buyers who assess spirits on the basis of their quality and other aspects at London Spirits Competition. Top 100 winners are showcased here.

  1. Free first 1000 medal stickers added to your sticker order

On every winner’s first medal sticker purchase, other 1000 medal stickers will be added as a gift. These stickers are the mark of spirits' supreme quality.

  1. Judges who are the real trade buyers will get the winners' contact information

Winners’ contact information will be sent to the judges of the London Spirits Competition. These judges are real trade buyers. This will give major exposure to the winning spirits.

  1. Winners will get press distribution kit which will help them create press releases and distribution

Winners can use the London Spirits Competition’s press distribution kit to create their own press release. These press releases can be sent to the distributors, importers, and end consumers of the spirits brands to promote their win.

Key Dates:

Super Early Bird Ends - Sept 30, 2020

Registration Ends - Feb 20, 2021

Warehouse Closes: Feb 26, 2021

Judging Date: March 17, 2021

Winners Announced: March 30, 2021

Fee Schedule:

£95 Super Early Bird - Now till Sept 30, 2020

£125 Early Bird - Oct 01 to Nov 30, 2020

£170 Regular - Dec 01 to Feb 20, 2021

2021 London Spirits Competition submissions are now open. Enter your spirits brand today to get super early bird pricing.

2020 London Spirits Competition results are live now. Click here to check out.