Winning competitions is what determines your pace in this competitive world. And more so for such a competitive industry as wine & spirits. There are so many spirits brands competing with each other for the front row seats on a shelf, where they are the first ones visible to the customers. In such a scenario, winning a medal can act as one of your most powerful marketing tools as well as a selling point.

You can use your winning medal stickers on your brand support tools also. Some of the best places to showcase your London Spirits Competition medal would be:

1. Brand Deck

2. Sell Sheet

3. Shelf Talkers

4. Case Cards

5. Bottle Neckers

Marketing Tools by London Spirits Competition

But wait, there's more than winning a medal at the London Spirits Competition can do for you. This is how a London Spirits Competition medal will help you create a classy impression on the spirits market in the UK:

Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community.

News of your victory will reach the right ears, or should we say, the right eyes around the world via the Beverage Trade Network (BTN) community which consists of high-profile buyers who are on the lookout to add new spirits to their profiles and portfolios.

Results will get press awareness among media partners of the London Spirits Competition and will be posted on BTN news and Bevroute News

Our media partners, BTN and BevRoute will provide extensive coverage in their press as well as social media. Let your spirits brand shine in a global spotlight with year-long social media support, targeted at UK buyers of spirits.

All-Year-Round Social Media

Winners get year-round social media support along with press support from the London Spirits Competition as well as our media partners BTN and BevRoute

The top 100 winners at LSC will be included in the Top 100 On-Premise & Off-Premise Spirits list - Top 100 LSC Spirits

Top 100 LSC Spirits is the list curated and picked up by top-level buyers who assess spirits on the basis of their quality and other aspects at the London Spirits Competition. The top 100 winners are showcased here.

Free shelf-talkers, certificates, professional tasting notes, and more.

Winners can download digital medals and also order medal stickers. Get free professional tasting notes and shelf talker templates. Get a medal certificate for your products.

Winners are to be shown on Beverage Trade Network's media assets.

Winners Get Unparalleled global reach via the BTN network which also includes Bartender Business magazine. See Winning Impact  For Further Details. Winners will be showcased and promoted on BTN's new UK business drinks magazine - On-Trade. On-Trade focuses on restaurants, bars, pubs, and hotels in the UK. Winners to be showcased and promoted on BTN's new UK consumer drinks magazine - London Drinks Guide.

Key Dates

Registration Opens - 22 April 2025
Registration Ends - 28 February 2026
Warehouse Closes: 7 March 2026
Judging Date: 24 & 25 March 2026
Winners Announced: 22 April 2026

Fee Schedule:

£110 Super Early Bird - 22 April 2025 to 31 August 2025
£140 Early Bird - 1 September 2025 to 30 November 2025
£180 Regular - 1 December 2025 to 28 February 2026

Quantity Discount Now Available

3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount