In this conversation, Sid Patel, CEO of London Competitions and Beverage Trade Network, sits down with Laura Willoughby MBE, Co-Founder of Club Soda UK, to discuss the evolution of the no and low alcohol category and the changing way consumers think about drinking.

Laura shares her perspective on the growing demand for higher-quality alcohol-free drinks, particularly wine, and how improvements in production and technology are helping the category offer more sophisticated options. She also discusses the innovation happening in alcohol-free spirits, with new styles, functional ingredients, and different drinking occasions emerging.

The conversation explores how the category is developing across global markets, the opportunities for producers looking to expand, and the growing presence of alcohol-free products in restaurants, retail, and hospitality.

A broader look at how consumer preferences are reshaping the drinks industry and why no and low is becoming an important part of the future of beverages.