Early Deadline
30 Nov 2024
Judging
Date
26 & 27 March 2025
Winners Announcement
22 April 2025
30 Nov 2024
26 & 27 March 2025
22 April 2025
Ready to drink (RTD)
70 Points
First and foremost, it has to taste great. Second, you have to create something that consumers can connect with. There are thousands of spirits out there and people are typically drawn towards what they already know. So when you make your spirit, you have to make something that will stand out with a unique flavour profile, as well as something that consumers can relate to. That’s why for 1966 we focus heavily on using real ingredients to maximize the flavour and also on telling a compelling brand story to draw consumers to a new product.