Early Deadline
31 August 2026
Judging
Date
23 & 24 March 2027
Winners Announced
22 April 2027
31 August 2026
23 & 24 March 2027
22 April 2027
Ready to drink (RTD)
70 Points
First and foremost, it has to taste great. Second, you have to create something that consumers can connect with. There are thousands of spirits out there and people are typically drawn towards what they already know. So when you make your spirit, you have to make something that will stand out with a unique flavour profile, as well as something that consumers can relate to. That’s why for 1966 we focus heavily on using real ingredients to maximize the flavour and also on telling a compelling brand story to draw consumers to a new product.