Roust UK Ltd is a wholly owned subsidiary of Roust Trading Ltd, incorporated in Bermuda, and fully compliant with UK regulations.

For years, we proudly introduced Russian Standard vodka to the UK market, achieving 76% brand awareness by 2021 and becoming one of the top vodka brands in the country, earning numerous gold medals for taste and quality.

However, in 2022, due to changing geopolitical dynamics, we made the difficult decision to delist the brand from UK grocers. Seeing this as an opportunity for reinvention, we relocated production to Italy’s Asti region, partnering with Gancia S.p.A. to create a new, European-crafted vodka.

Introducing The Standard 1894 Vodka—a premium product made with the finest European ingredients, packaged in luxurious, reimagined bottles. Already a DOUBLE Gold medal winner at the 2024 Spirits Business Global Vodka Masters and New York International Spirits Competition, it sets a new benchmark for vodka excellence.