Submission Deadline

28 February 2026

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Date

24 & 25 March 2026

Winners Announcement

22 April 2026

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LSC Video

How Global Spirits Are Really Built: The Johnnie Walker Playbook | Dr. Emma Walker

In this exclusive conversation, Emma Walker, Master Blender at Johnnie Walker, joins us to share a practical view of how world-famous whiskies are engineered for scale

Most distillers think about flavor, story, and packaging. Very few design their production systems to support global scale, multi-market consistency, and decades of sustained growth. This session opens the door to how that actually happens in practice.

In this session, Emma Walker takes us through what truly changes at the blending table and inside the business when a brand grows from local distribution to worldwide availability. From stock planning and blending philosophy to supply chain and quality systems, this is a rare look into how global spirits are really built.

What You’ll Learn

  • How the world’s best-known whiskies are designed to scale across countries while staying true to their core character.
  • What really happens in blending and production when a brand grows from local success to global availability.
  • How long-term stock planning, ageing decisions, and inventory management shape the future of a whisky brand.
  • How large producers think about supply chains, raw materials, and multi-site production without losing liquid consistency.
  • What global operators watch for as signs that a distillery is genuinely ready to grow into new markets.
  • How brands protect quality and identity while navigating cost pressure, new consumers, and expanding volumes.

If your goal is to build a brand that scales across markets while staying true to its identity, this is the conversation you should not miss.

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