Submission Deadline

22 Feb, 2024


20-21 March 2024

Winners Announcement

10 April 2024


LSC blog

Photo for:




Photo for:




Photo for:




Photo for: Leading Australian Spirits Retailers


Leading Australian Spirits Retailers

Australian Spirits Retail Industry was worth over 3.7 bn in 2017. Here is some top Australian Spirits Retailer.

Out of 17.5 Bn Australian Liquor market, Spirits account of 3.7Bn worth annual sales. Out of which 1/3rd sale occurs through vast Australian Liquor Retail Chains. Dan Murphy’s accounted for 29.9% of the total dollars spent by Australians on off-premise alcohol in 2016, up from 25.4% in 2015. London Spirits Competition team conducted a detailed survey and shortlisted the Top Spirits Retailers of Australia.

Dan Murphy’s

Dan Murphy`s began when the young, ambitious Dan Murphy leased a licensed grocery store at 290 Chapel Street, Prahran, Melbourne, in 1952. The store was less than a kilometre from, and deliberately in competition with, the business run by Dan’s father, Timothy, known as T.J. or Ted Murphy, on Commercial Road. Dan Murphy’s retail concept was to offer the most extensive range at the lowest prices possible. This is the Dan Murphy tradition that continues today in over 220 stores around Australia.

Over 6000 different wines, local, imported, old and rare ... they cater to all tastes. They also have more varieties of craft and imported beers and spirits than most bottle shops. All supported by their Lowest Liquor Price Guarantee*.

Location: 2/10 Fountain St, Alexandria NSW 2015, Australia.

For any queries call: +61 2 9324 0100


Nicks Wine Merchants

Nicks Wine Merchants is an award-winning, family-owned business, Nicks is proud to be one of the leaders in the Australian retail wine and spirits industry. With an ever-expanding website and incredible selection from around the globe, in particular, France, South America and Italy, they believe they offer the best online spirit and wine retail experience in Australia. They also import boutique wines from the world's most sought-after regions, dealing directly with producers whenever possible which includes lesser known and rare wines as well as speciality and hard-to-find spirits & liqueurs.

In fact, their range of whisky and other spirits from around the world is second to none, with everything from rare single malt scotch to world-beating Tasmanian whisky. Nicks Wine Merchants owns a retail store in Melbourne, Australia.

Location: 10-12 Jackson Ct, Doncaster East VIC 3109, Australia.

For any queries call: +61 3 9848 1153


Prince Wine Store

Prince Wine Store is booze royalty. It was founded in 1997 by legendary sommelier Philip Rich and the Van Haandel family, the shop takes its name from its former home as the in-house bottle-o at Circa the Prince in St Kilda. These days both founders have moved on. Prince is now run by Michael McNamara and Alex Wilcock, who have continued to grow the cellar at a prodigious rate, concentrating on hard-to-find wines of the classical persuasion. The shop now stocks between 3400 and 4000 lines of wine. There’s a range of about 1000 beers that rotate through the store, and an exemplary boutique spirits section.

Location: 38-40 Hansard St, Zetland NSW 2017, Australia.

For any queries call: +61 2 9663 4665



Cellarbrations has grown to be one of the largest independent retail liquor brands in the country. With over 500 stores nationally, there is bound to be a store conveniently located near you. People often ask "what makes Cellarbrations special?” Their passion for sharing and helping people celebrate life’s special moments is at the heart of everything they do. Their stores are independently owned and operated, ensuring each Cellarbrations is stocked with local products selected with customers in mind. At Cellarbrations they range all the big-name favourites too. Their owners understand that shopper’s needs are different and it’s this commitment to delivering a quality liquor offer and personalised service that sets them apart from the others. The people in their stores are passionate about liquor and encouraged to share their knowledge to help you get more out of your selection. Their stores are designed for convenience with competitively priced products and retailing standards of excellence.

Location: 10 Riseley St, Ardross WA 6153, Australia.

For any queries call: +61 8 9316 2043


First Choice Liquor

One of Australia’s largest liquor stores, First Choice Liquor Toowong provide an amazing range of red wines, sparkling wines, white wines and spirits including whisky, vodka and bourbon at competitive prices! Their team members at the First Choice Liquor store in Toowong will provide you with exceptional customer service and help you to find the perfect wine, spirit or champagne for every occasion and suited to your budget. Visit them at First Choice Liquor Toowong for the best experience selecting the right drink for the right occasion! There are overall 8 stores of First choice liquor.

Location: 10 Sylvan Rd, Toowong QLD 4066, Australia.

For any queries call: +61 7 3721 0300



Liquorland is one of Australia’s largest alcohol stores, stocking a wide range of local and imported wines, beers, ciders, Champagne, spirits and pre-mixed drinks across more than 600 locations nationwide. Owned by Coles since 1981, Liquorland is the convenient, quick and easy solution if you want great everyday value on liquor. Can’t get to your local store? Why not choose to purchase from a selected range at their online store – Liquorland Direct – for home delivery. Their team is friendly, helpful and committed to delivering the best customer experience.

Location: 800 Toorak Road, Hawthorn East, Victoria 3123, Australia.

For any queries call: +61 2 8878 8180


Vintage Cellars

Vintage Cellars is Australia's Fine Wine Specialist. With over 80 stores Australia Wide stocking your favourite wine, Champagne, spirits and beer as well as one of Australia's largest Wine Clubs. Part of the Coles group of businesses, Vintage Cellars have one of the biggest wine clubs in Australia, where members benefit from a host of rewards. Whether you’re a beginner developing a new interest in wine or a connoisseur with a refined palate, you’ll soon see the benefits with exclusive bonuses, member offers, invitations to wine events and savings on the brands you love.

They publish their wine club magazine, Vintage Cellars Cellar Press, regularly to help keep members up to date with great offers and industry news.

Location: Shop 9-10/191-219 Bay St, Port Melbourne VIC 3207, Australia.

For any queries call: +61 3 8682 2580



At BWS they do more than just show up for work. They make ‘today special’ for their team members, their customers and each other. They like to think of themselves as a bit different from other liquor fact, they like to think they're different from ALL other retailers. Being authentic, focusing on great prices, creating real value and delivering an easy, enjoyable store experience for their customers are all really important to them.

They know that their customers see them as their local bottle shop too, so they stop at nothing to make sure offer a great tailored range that meets the needs of their local communities they serve. BWS is a trusted household brand name and one of the largest suppliers of alcohol in Australia. It is known for its wide selection and low prices. Customers in Australia can easily shop for alcohol with BWS online and enjoy fast shipping and further online.

Location: Store Finder-

For any queries call: +61 1300 138 297


Casa de Vinos

Casa de Vinos is the leading Luxury liquor store in Australia. They are importers, distributors and wholesalers of a variety of boutique products, ranging from single malt whisky, gin, rum, tequila, glassware and French knives. They operate their retail store in Port Melbourne where the general public is more than welcome to visit and taste more than 2000 products they have on display.

Location: 227 Bay St, Port Melbourne VIC 3207, Australia.

For any queries call: +61 (3) 9681 8006


Sources:Statistics Source

International and Domestic Submission deadline is February 22. If you are looking to grow your brand in 2024, looking for product feedback, or looking to get in front of real trade buyers. It's time to enter your brands in the London Competitions. Here's how to enter, costs and benefits.

Key Dates