In the bustling world of mixology, Chelsie Bailey stands out as a luminary, blending a passion for spirits with an extensive career spanning 18 years. Originally hailing from the outskirts of London and now calling Bristol home, Chelsie's journey in the hospitality industry took off in her early 20s, carving a remarkable path that led her to run two of the world's celebrated bars in London: Happiness Forgets and the American Bar at Savoy.

Image: Chelsie Bailey

Chelsie's expertise extends far beyond mixing cocktails; it delves into the heart of trends shaping the industry. According to her, the agave trend, marked by premium tequila expressions and celebrity-endorsed mezcal, is set to dominate in 2024, making agave more accessible and recognizable.

Passionate about all spirits, Chelsie's heart belongs to rum. From its versatility to production intricacies and rich history, rum captivated her early in her career, becoming a spirit she finds endlessly fascinating.

For producers eyeing the discerning UK market, Chelsie emphasizes adaptability and investment in product and staff. Her advice extends globally, urging brands to pay attention to world-class bars as indicators of market trends and preferences.

As a seasoned expert, Chelsie's specialization lies in gin, a spirit deeply intertwined with the history of classic cocktails. Her classical training and extensive knowledge make her a guiding force in the nuanced world of gin.

Image: London Spirits Competition

When it comes to entering international markets, Chelsie's advice echoes her insights into the UK market: pay attention, be versatile, and invest wisely.

The global recognition and industry credibility bestowed by the London Competitions Competitions, according to Chelsie, make it a must-enter arena for producers and brands. The competition's expert judging panel ensures fair and accurate evaluations, providing a reliable platform for showcasing excellence and gaining valuable feedback.

What sets the London Competitions apart in Chelsie's eyes is its unwavering commitment to assembling a credible panel of judges. Beyond the awards, she values it as a networking hub and a pivotal platform for brand recognition and promotion.

Image: London Spirits Competition Judging

Chelsie Bailey's journey is not just about mixing drinks; it's a testament to the artistry, dedication, and expertise that elevate the world of spirits. As the first Global Brand Ambassador for the London Competitions, her insights serve as a beacon for those navigating the intricate realms of the beverage industry. Cheers to a spirited journey of excellence!

Welcome to the team, Chelsie Bailey!

Stay tuned to meet our GBAs and learn more about them at the London Spirits Competition.

Join our GBA team here.

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