London Competitions 2025 introduces a global movement through its global brand ambassador education program, offering a unique opportunity for wine, beer, and spirits professionals to learn. There will be two main ways London Competitions aims to educate its global community. One is via online Zoom webinars and the second is via educational articles.

The London Competitions for wine, spirits, and beer have had a clear goal from when they were first introduced eight years ago. To create a new highly respected drinks awards programme that would judge products in the way that consumers buy them. By what they taste like, what they look like, and how much they cost - and only using top drinks experts, with active buying responsibilities, as its judges. But it also wants to help drinks producers and brand owners tell their stories in their key export markets. That by winning a medal in a London Competition can be seen as an international benchmark that deserves recognition around the world. 

By establishing ambassadors, category champions, and experts in key global drinks markets it hopes it can carry that message through its individual personalities and personal networks. One of the main ways London Competition aims to grow the region and category sales is by education.

Here are the upcoming webinars planned by London Competitions that wineries, breweries, and distilleries can sign up for free.

1) How French Spirits & Liqueurs Can Grow In The UK Drinks Market

How French Spirits & Liqueurs Can Grow In The UK Drinks Market, by Marco Stella on 17th Sep , 2024: Discover the potential of French spirits and liqueurs in the thriving UK drinks market. This exclusive webinar is tailored for producers and distributors eager to tap into new opportunities and expand their market reach. Our panel of experts will discuss market trends, strategic approaches, and regulatory considerations essential for success in the UK. RSVP link.

2) Expanding German Spirits in the UK Market

Expanding German Spirits in the UK Market, by Angelo Martinelli on 19th Sep 2024: Join us for a webinar on "Expanding German Spirits in the UK Market." Discover strategies for enhancing the visibility and appeal of German spirits in the UK drinks industry. We’ll explore market trends, consumer preferences, and innovative approaches to marketing and distribution. Whether you're a distillery owner, exporter, or distributor, this session offers valuable insights to expand your reach and drive growth for German spirits. Don’t miss the chance to learn from industry experts and elevate your market presence! RSVP link

3) Educate Yourself on Romanian Wines and Boost Sales

Educate Yourself on Romanian Wines and Boost Sales, by Marinela Ardelean on 26th Sep 2024: Join us for a webinar on "Let's Educate Ourselves on Romanian Wines and Boost Their Sales." Dive into the rich history and unique characteristics of Romanian wines, and uncover strategies to enhance their appeal in global markets. We’ll explore consumer trends, effective marketing techniques, and distribution tactics that can help you elevate the profile of Romanian wines. Whether you're a wine producer, importer, or distributor, this session offers valuable insights to drive growth and increase sales. Don’t miss this opportunity to learn from industry experts and champion Romanian wines! RSVP link

4) How Gin Producers Can Work With importers

How Gin Producers Can Work With importers, by Kim Hutchinson on 22nd Nov 2024: Join us for a webinar on "How Gin Producers Can Work with Importers." Discover key strategies to enhance the visibility and appeal of your gin in the UK Market. We’ll dive into market trends, importer preferences, and innovative approaches to collaboration and distribution. Whether you're a craft distiller, brand owner, or exporter, this session offers valuable insights to expand your reach and drive growth for your gin brand. Don’t miss the chance to learn from industry experts and elevate your market presence! RSVP link

The webinars are free and will help producers get a competitive advantage. The webinars also include a Q and A session which will allow producers to ask direct questions to London Competitions ambassadors of different categories and regions. Recorded videos will be sent to all the people who have done RSVP’s at the above links.

London Competitions Ambassadors will play a pivotal role in educating both industry professionals and consumers by sharing their in-depth knowledge and expertise in wine, spirits, and beer. Through events, workshops, and online content, they will provide insights into the latest trends, regional distinctions, and quality benchmarks, helping to elevate the understanding and appreciation of beverages. Their involvement will also foster greater awareness of the competition’s standards, guiding both buyers and enthusiasts in making informed decisions.

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This page will get auto-updated as we add more webinars in the coming months. So make sure to check it out to stay up to date.

The 2025 London Competitions submissions have begun and brands are encouraged to enter into the competition to get early discounts and pricing. Go to the individual websites for the three competitions and follow the entry process:

London Wine Competition.

London Spirits Competition.

London Beer Competition