There are competitions and then there is the London Spirits Competition. Finally, there is a competition that helps you make the most of your entry. The organizers of the competition understand what a brand needs to succeed in this heavily competitive market. Along with judging the overall product from the top bartenders in the UK, they arm you with tools that your brand needs to shine.

One of these is a consumer-friendly, detailed, positive, independent tasting note of your product that is free to use in your marketing materials. These professional tasting notes are written and compiled by our trade-only panel of experts. Feel free to use these notes for your products. 

Along with scores, entrants will also see a separate tab with these tasting notes. The tasting notes are a professional compilation of the individual tasting notes from each judge combined into a unified tasting note.

Entrants will be able to copy these tasting notes from the source to use them in their marketing material and websites free of cost.

What can you do with these Tasting Notes?

List them on your website with your product - this is an excellent SEO practice that helps bring your products to the top of search engine results. 

1. Create shelf talkers. 
2. Create bottle neckers. 
3. Provide them to restaurants for describing your product. 
4. Write them on table tents for restaurants. 
5. Send them to potential distributors and importers when pitching your product. 
6. Write them on cards about your product when attending trade shows.

All entrants in the 2022 competition will be able to view these tasting notes along with their scores when winners will be announced on April 5, 2022. Tasting notes will also be displayed alongside each product on the winners' page. 

We will share your tasting notes on social media to give your brand additional media coverage. 

The London Spirits Competition wants to constantly invest in ways to be more relevant to trade and consumers and help entrants grow their brands.