Winning at the London Wine, Spirits, or Beer Competition means your product stands out for quality, value, and design — a powerful achievement in one of the world’s most respected judging programs. But after winning recognition, the next step is just as important: turning that success into long-term commercial results.

This year, you have a unique opportunity to learn directly from Sid Patel, Founder & CEO of the London Competitions, IBWSS UK & USA, and Beverage Trade Network, as he delivers a keynote in London on the future of beverage sales and distribution.

Why This Session Matters for London Competition Entrants

You already have a winning product. Now you need a winning sales system.

Sid’s keynote, “How Beverage Brands Can Build an AI-Powered Sales Process to Win Distribution in 2026,” will give medal-winning brands and entrants a practical roadmap to:

- Scale distribution faster
- Build better buyer pipelines
- Strengthen importer & distributor conversations
- Improve follow-up & conversion rates
- Use AI to multiply sales productivity
- Convert competition success into on-trade & retail wins

If you’re serious about leveraging your medal into real commercial growth, this session is designed for you.

Giving A Glimpse Of CPGBuyerAI — BTN’s New AI Platform

This keynote also marks the Soft Beta release of CPGBuyerAI, BTN's newest AI venture and the platform built to become the global leader in beverage buyer intelligence and AI-powered sales execution. Attendees will be among the first to access the system and join the early user group.

CPGBuyerAI will be in Beta phase until January 31, 2026, and will only be available to Beverage Trade Network’s competition entrants, top category winners of its competitions, and its trade show exhibitors and visitors.

From verified buyer discovery to AI-powered sales workflows, CPGBuyerAI is built to help brands:

- Discover buyers faster
- Execute consistent sales workflows
- Automate follow-up and CRM
- Expand distribution with intelligence and speed

As a London Competition entrant, you’ll have the opportunity to be part of the first wave of access.

“The next phase for brands growing distribution lies in how they use AI in sales. Find smarter ways to identify buyers and pitch them. Those who embrace new intelligence and modern sales processes will gain an upper edge — and that’s how the next generation of high-performing, scalable sales teams will be built.”— Sid Patel

Attend the IBWSS UK in London

IBWSS UK — Christ Church Spitalfields
November 20–21
Sid Patel Keynote — Limited Seating

Register for IBWSS UK: ibwsshowuk.com

Can't Attend in Person? Join Sid's Online Webinar on December 2, 2025.

We know many international entrants and judges can’t travel for IBWSS — which is why we’re bringing this session to you online.

If you can't attend IBWSS in person, you can still learn directly from Sid in this exclusive London Competitions webinar:

Webinar Access:  Part 1: Build Your AI Sales Process to Grow Distribution in 2026 

Date: December 2, 2025
Time: 10:00 AM – 11:00 AM (GMT)
Webinar: Build Your AI Sales Process to Grow Distribution in 2026

This ensures every medal-winning brand — no matter where you are — has access to the tools and strategy to scale.

Turn Your Medal Into Market Momentum

Your award proves your product is world-class. This session will help you build a world-class sales engine behind it.

Attend Sid Patel’s Keynote In-Person at IBWSS UK 2025

Event: International Bulk Wine & Spirits Show — UK
Session: How Beverage Brands Can Build an AI-Powered Sales Process to Win Distribution in 2026
Speaker: Sid Patel, CEO — Beverage Trade Network, IBWSS UK & USA, London Competitions
Date: November 21, 2025
Time: 2:00 PM – 3:00 PM (GMT)
Venue: Christ Church Spitalfields
Address:
Christ Church Spitalfields
Commercial Street, London E1 6LY
United Kingdom

Register for IBWSS UK: ibwsshowuk.com

Can’t Attend In Person? Join the Webinar Instead

If you can’t make it to London, you can still learn directly from Sid online:

Webinar: Build Your AI Sales Process to Grow Distribution in 2026

Whether in person at IBWSS or online via our webinar, don’t miss the chance to learn how to scale smarter, sell more efficiently, and lead the industry into the AI-powered future of beverage sales.

We look forward to seeing you there — in London or online.

Also Read:
Enter the London Competitions at IBWSS London – Special Pricing & Easy Entry
IBWSS UK 2025 Announces Masterclass Lineup & Event Schedule
From San Francisco to London — The Global Bulk Wine & Spirits Conversation Continues