If a drinks competition is doing its job, it should be attracting the most exciting new launches as well as attracting the best-established brands in that sector to judge. It’s why so many top bartenders and mixologists are keen to take part in the judging of the London Spirits Competition as it allows them to spot and keep on top of cocktail and drinking trends before they hit the market.

Vitor Lourenco - Judge at the London Spirits Competition

The London Spirits Competition reviews brands in the same way that consumers do: by what they taste like; what the bottle or design looks like; and how much it costs. Any drinks competition relies on two things: the quality of the products that are entered; and the respect of the expertise of the judges tasked with picking out the winners. The London Spirits Competition has focused on both as each year it builds its reputation around the world amongst the leading distillers, brand owners and drinks distributors. Vitor Lourenco, header image sees taking part in the London Spirits Competition as a key way of keeping up with and seeing some of the latest brands in the market

Brands looking to enter into the 6th annual London Spirits Competition are encouraged to submit by now, to save £75 on the entry fee.