Downpour Gin enjoyed medal success at the 2023 London Spirits Competition judging. We discover how their participation has helped them gain exciting new national listings. Here is what the company’s project coordinator Ali Kerr has to say.

Being a medal winner at the LSC has had a significant impact on our sales. One of our business goals for the year was to gain more traction in the on-trade. Recognition from LSC has acted as a seal of approval in this respect as the competition is judged by some of the world's leading figures from the hospitality sector. Not only this, judging is undertaken with the end consumer in mind, so you know the judges can genuinely see a space for your products.

Image: Downpour Gin with LSC Gold Medal.

Often it is difficult to identify a tangible link between awards success and specific listings, however, I can point to several new partnerships as a direct result of our LSC medals. This includes a listing with a high-end UK-wide department store whose buyer was on the judging panel. This also includes the opening up of a new export market after we were approached by an importer who had seen coverage of our success.

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This is no coincidence. The LSC team did a superb job of promoting the competition and providing a platform for the medal winners. We have won top medals in other competitions and it was a flash in the pan, whereas LSC has sustained the coverage throughout the year. We really appreciate it - thank you!

Downpour Gin, North Uist Distillery Ltd