9 Days Left To Enter Your Spirits in the 2020 London Spirits Competition
Register before 28 February 2020 and get your spirits judged by real trade buyers from around the world. Get the quantity discount on submitting 3 or more spirits in the competition.
After 2 years of consecutive success, the 3rd edition of the London Spirits Competition brings the best deals for spirits brands. This international competition, due to its unique approach to judging, has been recognized as a unique and ideal competition among all the other spirits judging events from across the globe.
All global spirits competitions have been organized in the same way for years, by spirits being blind-tasted and judged by experts. The London Spirits Competition has taken a step ahead and brought a different approach to judging. Apart from quality, the London Spirits Competition also judges all spirits, based on their packaging and value for money. To be more precise, the London Spirits Competition judges in the way a consumer would, when picking spirits.
[Video: London Spirits Competition 2019: Event Highlights]
Beverage Trade Network, the organizers of the London Spirits Competition asked hundreds of trade buyers as to how they buy their spirits. In the end, it all boiled down to three things: Quality, Value, and Packaging.
The average customer always looks at the price first. Then they look at the label and pick out the spirits bottles with designs and stories that appeal to them. So, these two things come before a producer even gets a chance to show how well their spirits taste.
Putting this into place, the London Spirits Competition judges spirits based on three main parameters:
We celebrate the spirits that are both enjoyable and easy to drink, spirits that are well-balanced where alcohol levels all work seamlessly together.
What a spirits brand looks like is how every consumer chooses their spirits. Up to 70% of consumers would choose new spirits just because it looks good. So, well-designed packaging is a must-to-consider factor.
To be good spirits, it is not necessary to have a higher or cheaper price. What affects most is the value for money it holds.
So, the medal-winning drinks are the ones that,
Offer the best value for the price
Offer the best quality for their price
Stand out of the shelf against the competitors
Tell their story in the most relevant way
To grab the best deal, enter your spirits into the London Spirits Competition before 28 February 2020.
[Image: Judges during package evaluation at the London Spirits Competition]
Winning a London Spirits Competition medal will help you in creating a solid impression on the spirits market across the globe. We have our winners present in the mouth of all the big buyers. We recognise their effort by furnishing the results out to:
Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community
Results to go to 20,000+ Buyers of UK
Buyers will see your package giving you great exposure
All-Year-Round Social Media
Results also get circulated to 2000+ spirits importers and distributors around the world
Award-winning brands will be showcased at the IBWSS London trade show
Top 100 winners at LSC will be included in the Top 100 On-Premise & Off-Premise spirits list - Top 100 LSC Spirits
Free first 1000 medal stickers added to your sticker order
Judges who are the real trade buyers will get the winners' contact information
Winners will get press distribution kit which will help them create press releases and distribution
Quantity Discount Now Available
£ 170 per entry
3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount
All spirits in the London Spirits Competition are judged by experts only, the experts are involved in direct commercial buying activities for selling to the consumers. They are the professional buyers who select what goes on the shelves of the restaurants, hotels, supermarkets and stores.
Quality: marked out of 50
Packaging: marked out of 25
Value: marked out of 25
To win medals, spirits must score according to the following points:
Gold: 90 points or over
Silver: points between 76 to 89
Bronze: points between 65 to 75
Submission Ends: 28 February 2020
Warehouse Closes For Samples: 10 March 2020
Judging: March 23, 2020
Winners Announced: 30 April 2020