The London Spirits Competition was introduced to be different from any other major spirits awards. It did not just want to do more of the same. But instead look at spirits through the eyes of the consumer and how they buy and choose which spirits to buy. Of course, the quality of the spirits is ultimately what will determine whether a consumer comes back to buy another bottle, but to do so first it needs to sell itself through its design, packaging and value for money.

All three are the key criteria by which all spirits in the London spirits Competition are judged meaning any of the medal winners know they have a spirit they can rightly take to the market with the knowledge it works on all three consumer levels.

The results of the third London Spirits Competition also reflected the quality and innovation that is taking place all over the world.

London Spirits Competition winners are the spirits that consumers can buy with confidence as they offer a perfect balance of quality, price and package.

Here are the winners that London trade buyers can now taste and get in their businesses as they reopen in the covid economy. These brands are serious about building and understand the support needed to build a brand.

Spirit Of The Year - St. Kilian Signature Edition FOUR by St. Kilian Distillers GmbH scoring 97 points making it the top score in the 2020 London Spirits Competition

Here are the results highlights

By Spirits Types:

Spirit Of The Year - St. Kilian Signature Edition FOUR by St. Kilian Distillers GmbH         

Vodka Of The Year - G52 Botanical Vodka - Fresh Citrus by Glasgow Distillery Company     

Rum Of The Year - Substation 41 by Pinnacle Drinks

Tequila Of The Year - Cutwater Tequila Reposado by Cutwater Spirits      

Gin Of The Year - Barossa Distilling Barrel Aged Gin by Barossa Distilling 

Whisky Of The Year - St. Kilian Signature Edition FOUR by Kilian Distillers GmbH

Distillery Of The Year - St. Kilian Distillers GmbH

Country Category Winners:

Australia - Substation 41 by Pinnacle Drinks

Germany - Signature Edition FOUR by St. Kilian Distillers GmbH

Mexico - Cutwater Tequila Reposado by Cutwater Spirits

Denmark - Fary Lochan Single Malt Whisky by Fary Lochan Destilleri A/S 

United States - Petoskey Stone Gin by High Five

United Kingdom - The Whisky Baron Glenrothes by The Whisky Baron

Ukraine - The Inked Collection Wild Cranberry by Nemiroff

Canada - Georgian Bay Vodka by Georgian Bay Spirit Co.

Italy - JAMAICA White Pot Still by Rum Nation

France - Courvoisier Napoleon Fine Champagne Cognac by  De Kuyper Royal Distillers

Spain - Ron Aldea Familia by Destilerías Aldea, S.L.

By Judging Category:

Best Spirit By Quality - Fary Lochan Danish Single Malt

Best Spirit By Value - St. Kilian Signature Edition FOUR

Best Spirit By Package - St. Kilian Signature Edition FOUR

Click here to see the full results

Commercially relevant

Crucially all the winners in the London Spirits Competition will give trade spirits buyers, be they for a supermarket, specialist spirits retailer, casual dining or upmarket restaurant, the re-assurance that these are spirits that their customers want to buy.

Consumer awareness

Winners in the London Spirits Competition will receive either a Gold, Silver or Bronze award and be supported by a strong consumer awareness campaign, particularly through social media channels and spirits comparison apps, to promote this new global competition. The winners will be promoted and shared on BTN’s new London Drinks Guide and Get Drinks Delivered platform helping trade create some pull.

For more information about judging process and full results, visit https://londonspiritscompetition.com/