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22 April 2025

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Photo for: London Spirits Competition Deadline Extended


London Spirits Competition Deadline Extended

Deadline for the 3rd London Spirits Competition has been extended to June 20, 2020. Submissions for the 2020 London Spirits Competition are re-opened, enter now.

After 2 years of consecutive success, the 3rd edition of the London Spirits Competition brings the best deals for spirits brands. This international competition, due to its unique approach to judging, has been recognized as a unique and ideal competition among all the other spirits judging events from across the globe.

All global spirits competitions have been organized in the same way for years, by spirits being blind-tasted and judged by experts. The London Spirits Competition has taken a step ahead and brought a different approach to judging. Apart from quality, the London Spirits Competition also judges all spirits, based on their packaging and value for money. To be more precise, the London Spirits Competition judges in the way a consumer would, when picking spirits.

[Video: London Spirits Competition 2019: Event Highlights]

Beverage Trade Network, the organizers of the London Spirits Competition asked hundreds of trade buyers as to how they buy their spirits. In the end, it all boiled down to three things: Quality, Value, and Packaging.

The average customer always looks at the price first. Then they look at the label and pick out the spirits bottles with designs and stories that appeal to them. So, these two things come before a producer even gets a chance to show how well their spirits taste.

Putting this into place, the London Spirits Competition judges spirits based on three main parameters:


We celebrate the spirits that are both enjoyable and easy to drink, spirits that are well-balanced where alcohol levels all work seamlessly together.


What a spirits brand looks like is how every consumer chooses their spirits. Up to 70% of consumers would choose new spirits just because it looks good. So, well-designed packaging is a must-to-consider factor.


To be good spirits, it is not necessary to have a higher or cheaper price. What affects most is the value for money it holds.

So, the medal-winning drinks are the ones that,

  • Offer the best value for the price

  • Offer the best quality for their price

  • Stand out of the shelf against the competitors

  • Tell their story in the most relevant way

To grab the best deal, enter your spirits into the London Spirits Competition before 28 February 2020.


Judges during package evaluation at the London Spirits Competition

[Image: Judges during package evaluation at the London Spirits Competition]

Winning a London Spirits Competition medal will help you in creating a solid impression on the spirits market across the globe. We have our winners present in the mouth of all the big buyers. We recognise their effort by furnishing the results out to:

  • Results to go to 50,000+ trade professionals in the UK in the Beverage Trade Network community

  • Results will get press awareness among media partners of the London Spirits Competition and will be posted on BTN news and Bevroute News

  • Results to go to 20,000+ Buyers of UK

  • Buyers will see your package giving you great exposure

  • All-Year-Round Social Media

  • Results also get circulated to 2000+ spirits importers and distributors around the world

  • Award-winning brands will be showcased at the IBWSS London trade show

  • Top 100 winners at LSC will be included in the Top 100 On-Premise & Off-Premise spirits list - Top 100 LSC Spirits

  • Free first 1000 medal stickers added to your sticker order

  • Judges who are the real trade buyers will get the winners' contact information

  • Winners will get press distribution kit which will help them create press releases and distribution

Quantity Discount Now Available

£ 170 per entry

  • 3 to 8 entries: 10% discount

  • 9 to 13 entries: 15% discount

  • 14 or more entries: 20% discount

Our Judges

2020 LSC Judges

All spirits in the London Spirits Competition are judged by experts only, the experts are involved in direct commercial buying activities for selling to the consumers. They are the professional buyers who select what goes on the shelves of the restaurants, hotels, supermarkets and stores.




Scoring System

Quality: marked out of 50

Packaging: marked out of 25

Value: marked out of 25


To win medals, spirits must score according to the following points:


Gold: 90 points or over

Silver: points between 76 to 89

Bronze: points between 65 to 75


Key Dates:

Submission Ends: 28 February 2020

Warehouse Closes For Samples: 10 March 2020

Judging: March 23, 2020

Winners Announced: 30 April 2020


Don’t forget to enter your spirits before 28 February to grab the best deal.


Call for domestic and international submission is now open for London Spirits Competition. Enter your spirits before 31 August 2024 to get super early bird pricing. Register now and ship later to save.

Key Dates