Martin & Brown Wins at London Spirits Competition

Cambridgeshire, United Kingdom, 12 April 2021 – At the 4th London Spirits Competition, which took place in London on April 12, 2021, Martin & Brown Botanic Distillates both won a Silver medal, which is the ultimate seal of approval in the global spirits industry. In order to receive this distinction, Martin & Brown needed to score highly in three different categories: Quality, Value and Packaging.

In contrast to other spirits competitions, where distilling ability and technical expertise sometimes receive primary consideration at the expense of drinkability, the goal of the London Spirits Competition was to award and celebrate the spirits that spirits drinkers actually want to buy, whether at a retail store or ordering off the menu at a London restaurant.

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According to CEO Sid Patel of event organizer Beverage Trade Network, “When looking at spirits brands consumers are looking for value and experience. So at the London Spirits Competition, we feel that it is important to look at the elements of the product that contribute to that – of course there is quality, but also critically appearance and overall value.”

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