If you're in the No & Low alcohol game, this is the kind of opportunity that can put your brand on the map.

This year, the London Wine, Spirits, and Beer Competitions are offering something truly special for the top-scoring No & Low brand—an exclusive chance to pitch directly to Laura Willoughby MBE, the UK’s top No & Low buyer and the force behind Club Soda, the country’s leading mindful drinking movement.

The top No & Low winner at the London Wine, Spirits, and Beer Competitions will receive an exclusive 15-minute consultative call with Laura Willoughby MBE, the UK’s leading No & Low buyer and co-founder of Club Soda. This is more than just a trophy—it’s a chance to get direct insights from one of the most influential voices in the category. The winner can ask for detailed product feedback, category insights, and even sales and marketing strategies to help scale their brand. This kind of access is rare and invaluable for any No & Low brand looking to stand out. Enter now for your shot at this game-changing opportunity!

How to Win This Opportunity

Simple: Enter your No & Low product into the London Wine, Spirits, or Beer Competition. The highest-scoring brand across all three categories gets the exclusive chance to pitch directly to Laura.

If you’re building a No & Low brand and looking for ways to break into the UK market—or scale up—this is the kind of moment you don’t want to miss. Winning is great, but winning and getting a direct buyer pitch? That’s next-level. 

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The submissions for 2025 closes on February 28, 2025, so this is your last chance to enter your no and low wines, beers, and spirits. Dont’s miss.

Also Read:
Laura Willoughby MBE, UK’s Top Low & No Alcohol Expert, Joins London Spirits Competition Panel
Inside the No/Low Boom: Josh Kelly on Curating the Perfect Pour
The Rise and Rise of Mindful Drinking: Non-Alcoholic Beverages Take Center Stage