Old Coach House Distillery Ltd, maker of STILLERS scores Bronze Medal at London Spirits Competition 2021
Old Coach House Distillery Ltd wins Bronze Medal at London Spirits Competition 2021.
Monmouth, Wales, 12th April, 2021 – Old Coach House Distillery Ltd wins two Bronze medals at the 4th London Spirits Competition for its STILLERS® Celtic Myst and STILLERS® Silk Roots products, which took place in London on March 17, 2021. The medals are an ultimate endorsement in the global spirits industry.
STILLERS® scored highly in the three judging aspects of quality, value and packaging.
The London Spirits Competition stands apart from other spirits competitions by awarding spirits for their drinkability. Where other competitions focus solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all around excellence – in the way it tastes, looks and the value it provides. They believe that this golden triangle makes spirit drinkers more likely to buy and drink the spirit either from a retail store or at a bar or restaurant and want to laud this.
CEO Sid Patel of event organizer Beverage Trade Network mentions that “Spirits brands consumers are looking for an-round experience when drinking a spirit. The spirit needs to hit all the right notes to be enjoyed again and again. So at the London Spirits Competition, we evaluate spirits that contribute to a spirit’s overall drinkability. Along with the quality, spirits are assessed for their appearance and value.”
The judging panel of 2021 was drawn from leading spirits industry professionals with direct commercial buying responsibility. This establishes the winners at the competition to be agreeable to the on-premise trade and consumer alike. Spirits were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, while spirits that scored 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to spirits that score between 65 & 75.