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Three Awards From The London Spirits Competition For Czech Drinks


In the worldwide competition of alcoholic beverages London Spirits Competition, three new products of the company Stock Plzeň - Božkov won awards at the top.

The silver medals went to Božkov Republica Reserva in the rum category and Fernet Stock Barrel Edition to Fernet & Rum in the liqueur category, and the bronze medal in the vodka category went to Amundsen Deep Blue. The jury evaluated the products on the basis of three main criteria - taste, price and packaging.

The aim of the expert commission, composed of leading experts in the field of spirits sales, was to assess beverages in the same way as customers evaluate them. Quality was evaluated on the basis of its sensory properties and chemical analysis, which measures quality in terms of appearance, smell, body, taste and its conclusion. The second criterion expresses value for the customer, which is the ratio of price and quality. The last evaluation indicator measures the attractiveness of packaging and off-trade exposure. The creative design, the quality of the packaging material, the appearance of the individual parts of the packaging as well as the functionality, shape, weight and practicality when serving the drink are assessed.

[Content belongs to Podnikavá žena]

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