Producer Profiles

24/12/2025

From Oaxaca to the World: Why Mezcal Is the Next Big Craft Spirit Trend

As premium spirits buyers in Europe and Asia search for authenticity, provenance, and flavor depth, mezcal is emerging as the category that delivers all three—and artisanal producers like Mezcal Tanguyu are perfectly positioned to lead the movement

Producer Profiles

17/12/2025

VIP Liquors Introduces Elector, 12-Year Blended Irish Whiskey Crafted with Patience and Purpose

A 12-year-old blended Irish whiskey shaped by patience, Atlantic climate, and quiet authority—Elector marks a confident step forward in the evolution of global premium beverages

Insights

11/12/2025

Sid Patel’s End-of-Year Checklist for Wine, Beer, and Spirits Brands

A Practical End-of-Year Playbook for Ambitious Beverage Alcohol Brands

Producer Profiles

20/11/2025

The Role of Packaging in Premium Spirit Branding

Explore the critical impact of packaging on branding and consumer loyalty in the premium spirits industry.

Insights

07/11/2025

Why Brands Should Attend Sid Patel’s AI Sales Keynote — In-Person at IBWSS UK or Online

A step-by-step blueprint to build your AI-powered sales engine and scale distribution in 2026.

News

23/09/2025

Enter the London Competitions at IBWSS London – Special Pricing & Easy Entry

Meet the London Competitions team, attend the masterclass, and gain recognition in the UK market.

Interviews

10/09/2025

Meet the Judges: Enrico Chiappini, Senior Bartender – Dukes Bar

Exploring Tradition, Innovation, and Expertise in the World of Spirits with Enrico Chiappini, Senior Bartender at Dukes Bar

Producer Profiles

10/09/2025

Spirit of the Year, Australia 2025—Now Available for UK Distribution

With the UK market evolving and premium gin continuing to hold strong, now is the time to bring this award-winning spirit to discerning consumers

Interviews

05/09/2025

Breaking Barriers: How SG Worldwide Built a Premium Market for Indian Spirits in the U.S.

A story that began with a bottle of Magic Moments Vodka, a longing to reconnect with his roots and Bobby Garg’s bold mission to create space for Indian spirits in the U.S. market