Early Deadline

30 November 2026

Judging
Date

23 & 24 March 2027

Winners Announced

22 April 2027

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Insights

3 Things Bartenders Look for in New Brands

Insights from Luca Rapetti at the London Spirits Competition on the 3 Things Bartenders Look for in New Brands.

LSC interviewed Luca Rapetti, a judge at the 2018 London SpiritsCompetition on 3 Things Bartenders look for in New Brands. 

Luca Rapetti: So basically we need to look at the package because especially when we think about a 5-star package of the bottle is really important. Secondly, the quality of the product itself, if there is a value in terms of price and the quality of the product. And also some interesting fact...

Watch the full video here:

About Luca Rapetti

Luca Rapetti is a Head Bartender at Brown’s Hotel, St.Mayfair, London, UK. He is an experienced Collaborator with a demonstrated history of working in the hospitality industry. 

What’s New at the 2027 London Spirits Competition?

The 2027 London Spirits Competition gives every entrant greater feedback, transparency and valuable commercial insight. Entrants will receive an expanded score breakdown, constructive feedback on how to improve their spirits, guidance on how to market and sell them, the names of the judges who tasted their entries, final feedback from the Head Judge and a Buyer Market Intelligence Report.

Enter your spirits in the 10th edition of the London Spirits Competition.