Every year, medal-winning brands use their awards to tell their story to buyers, distributors, retailers, hospitality professionals and consumers around the world. The result is a growing network of press coverage, media mentions, producer announcements and industry recognition that extends far beyond the official results announcement.

The London Spirits Competition was created to identify spirits that not only demonstrate exceptional quality but also offer value and packaging that resonate with today's marketplace. Judged by active spirits buyers, bartenders, distributors, retailers and hospitality professionals, the competition highlights products with real commercial potential. When those products win, the market pays attention.

The Best Indian Whiskies From The London Spirits Competition 2026 by The Whiskey Wash. The World's Most-Visited Whiskey Website.

London Spirits Competition 2026: Global Press Impact By The Numbers

The 2026 London Spirits Competition generated significant international media attention following the announcement of the results, category winners and special award recipients.

2026 Press Coverage Highlights

- 100+ media articles and features published globally
- Coverage generated across more than 25 countries
- Featured in leading consumer, trade and business publications
- Coverage appeared in North America, Europe, Asia-Pacific, Latin America and the Middle East
- Winners and category champions received dedicated media features
- Multiple Forbes articles highlighted category winners and special award recipients
- Coverage secured in major outlets including The Times, Forbes, MSN, Food & Wine, PR Newswire, TrendHunter, The Buyer, The Whiskey Wash, BevNet, Denver Post,    Hotelier India, The Wire, Fiji Village, Norfolk Daily News, Vinetur, EMOL and many more
- Special award winners received extensive international exposure through targeted category stories
- Whisky, Bourbon, Japanese Whisky, Indian Whisky, Rum and Pisco categories generated particularly strong media interest
- Competition results were distributed through both consumer-facing and trade-focused media channels
- Winning brands leveraged London Spirits Competition results in their own PR, marketing and social media campaigns, further extending reach and awareness

The Shout (Australia and New Zealand): Kiwi gin wins at the International London Spirits Competition 2026

The 2026 competition demonstrated the growing influence of the London Spirits Competition as a platform not only for judging spirits, but also for helping winning brands gain visibility among consumers, retailers, importers, distributors, hospitality buyers, and media worldwide.

As the London Spirits Competition enters its landmark 10th edition in 2027, entrants can expect even greater global visibility, expanded media coverage, enhanced winner promotion, and new opportunities to showcase their products to the international drinks trade.

Global Recognition Through Independent Media

One of the strongest indicators of a competition's influence is the level of independent media coverage generated by its winners.

Forbes alone has published multiple stories featuring London Spirits Competition winners, including articles on the World's Best Single Malt, World's Best Bourbon, Best Japanese Whisky, Best Indian Whisky, and overall Whiskey of the Year winners. These stories place medal-winning brands in front of a global audience of consumers, investors, and beverage professionals.

Forbes (USA) – The World's Best Bourbon — According To The 2026 London Spirits Competition

Below is a list of some recent media coverage generated by London Spirits Competition winners across trade media, consumer publications, regional news outlets and producer communications around the world.

Some examples of media coverage generated by London Spirits Competition winners include:

Forbes (USA) – The World's Best Single Malt — According To The 2026 London Spirits Competition

Forbes (USA) – The World's Best Bourbon — According To The 2026 London Spirits Competition

Forbes (USA) – The Best Japanese Whiskies According To The London Spirits Competition 2026

Forbes (USA) – The Best Indian Whiskies From The London Spirits Competition 2026

Forbes (USA) – The World's Best Whiskey — According To The 2026 London Spirits Competition

Food & Wine (USA) – This $45 Whiskey Is The 2026 Straight Bourbon Of The Year

The Buyer (United Kingdom) – Winners Announced In London Wine And Spirits Competitions 2026

Global Drinks Intel – The Brands That Have Tasted Success Thanks To The London Spirits Competition

Craft Irish Whiskey Co. (Ireland) – The Donn Named Best Single Malt In The World

Rum Co. Of Fiji (Fiji) – BATI And RATU Rums Win 11 Medals

Piccadily Distillery (India) – Piccadily Distillery Secures Top Honours Across Global Competitions

ABD Maestro (India) – ABD Maestro Wins Big At London Spirits Competition

Tilaknagar Industries (India) – House Of TI Wins Four Awards

Sentari (India) – Sentari Barrel-Aged Cashew Feni Wins Gold

Jin Jiji (India) – Jin Jiji India Dry Gin Clinches Top Honours

D'YAVOL (India) – D’YAVOL VORTEX Named Blended Scotch Of The Year

Cierto Tequila (Mexico) – Cierto Named Tequila Producer Of The Year

Chilean Media (Chile) – Chilean Pisco Wins World's Best Spirit Again

Callington Mill Distillery (Australia) – Single Malt Whisky Of The Year Recognition

New Zealand Media (New Zealand) – Kiwi Gin Wins International Recognition

Scotland Food & Drink (Scotland) – Scotland Gin Wins Best Spirit Award

NDTV Food (India) – Indian Brands Shine At London Spirits Competition

These examples represent only a small portion of the more than 125 media stories featured in the London Spirits Competition press archive. Together, they demonstrate how winning brands continue to generate visibility across North America, Europe, Asia, Oceania, and South America long after the results are announced.

These examples represent only a portion of the coverage generated by London Spirits Competition winners. The full archive includes more than 125 stories spanning multiple countries, publications, and market segments.

View the press stories here.

Why This Coverage Matters

For producers, a medal is not simply an award. It is a third-party endorsement that can be used to support sales, marketing and export growth.

Media coverage helps winning brands:

- Build credibility with importers and distributors.
- Support retail and hospitality sales presentations.
- Create content for websites, newsletters, and social media.
- Increase consumer confidence.
- Differentiate products in competitive categories.
- Strengthen conversations with buyers and trade partners.

When independent media outlets write about a product's success, the award gains additional credibility and reach. The result is greater awareness and stronger market positioning for the producer.

Food and Wine: This $45 Whiskey Is the 2026 Straight Bourbon of the Year, According to the London Spirits Competition

Creating Awareness In Domestic And Export Markets

One of the most valuable outcomes of winning at the London Spirits Competition is the ability to generate attention both at home and abroad.

Indian brands have used their awards to secure coverage across domestic media and trade channels. Irish whiskey producers have leveraged London Spirits Competition wins to strengthen their global reputation. Australian, Chilean, Mexican, Fijian and New Zealand producers have all used their recognition to generate local press and support export market development.

This creates a multiplier effect where a single medal win can lead to additional media coverage, distributor interest, retailer conversations and consumer awareness across multiple markets.

The impact of the International London Spirits Competition is growing.

Each year, winning brands continue to generate publicity through media coverage, producer announcements, distributor communications and industry discussions. The growing archive of more than 125 press stories demonstrates how the competition helps brands stay visible long after judging has concluded.

For many producers, the medal itself is only the beginning.

The real opportunity comes from the awareness, credibility and conversations that follow.

As the London Spirits Competition continues to grow, so too does the global visibility generated for its winners—helping exceptional spirits gain recognition not only from judges, but from the wider trade and consumer audiences that drive success in today's marketplace.

Why Past Entrants Should Enter The Landmark 10th Edition?

As we open entries for the 2027 London Spirits Competition, we are excited to invite our past entrants to be part of what will be the most significant edition in the competition's history. The 2027 competition marks the landmark 10th edition of the London Spirits Competition — a special milestone that reflects a decade of recognizing spirits not simply for quality, but for their ability to succeed in today's marketplace.

Over the last ten years, the London Spirits Competition has become one of the most respected judging platforms in the industry by evaluating products on the three factors that matter most to consumers and buyers: Quality, Value, and Packaging. 

For our 10th edition, we are raising the bar even further with a stronger judging panel, more buyer participation, greater transparency and more actionable feedback for every entrant.

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What's New For The 10th Edition for our past entrants?

More Buyer-Led Feedback

Every product entered will now receive two additional structured feedback sections from judges:

- How To Improve This Product
- How To Market And Sell This Product

These insights are designed to help brands understand not only how their products performed, but how they can strengthen their market position and improve commercial success.

Greater Judge Transparency

Entrants will be able to see the judges who evaluated their products. This additional transparency gives producers greater confidence in the evaluation process and a clearer understanding of the industry professionals behind their scores.

An Even Stronger Judging Panel

The 10th edition will feature leading buyers, importers, distributors, retailers, hospitality professionals, Master Distillers, Master Blenders and influential spirits experts from key global markets, ensuring every entry is assessed by professionals who buy, sell, market and recommend spirits every day.

For brands that have entered before, the 2027 London Spirits Competition represents an opportunity to benchmark progress, gain deeper market insight and compete in what promises to be the most impactful edition yet. 

We look forward to welcoming you back and celebrating the next chapter of the London Spirits Competition together.

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