So, you've got this fantastic drink, right? Maybe it's the best gin ever made, and you're eager to get it on the shelves of your favorite bars. The challenge? Convincing the bartenders.

No worries, we've got your back on how to approach bartenders for brand placements without breaking a sweat.

In this blog post, we're laying out the essential steps to win bartenders over with your brand, taking cues from Sid Patel, CEO of London Spirits Competition. Sid spills the beans on how to talk to bartenders and make your brand stand out.

When Sid met Bruno Gattino, the bartender at Viajante 87, they chatted about the art of approaching bartenders for brand placements. Throughout their chat, Sid tackles common issues sales reps might face and shares savvy ways to handle them. Based on these insights, we've put together this blog post to simplify the process of winning bartenders over with your brand in 10 easy steps, ensuring your visit is a surefire success.

Secure your spot in 10 steps to get your brand placed at bars

1. Start with a Friendly Hello:

Imagine walking into a bar, not as a customer, but as someone with an exciting proposition. Begin with a warm greeting. A simple "Hey, how's it going?" can do wonders.

2. Timing is Key:

Bartenders are busy bees, especially during those peak hours. Choose a time when things are a bit more relaxed, like early in the afternoon or before the evening rush. It's all about catching them at the right moment.

3. Introduce Yourself and Your Brand:

Keep it short and sweet. Tell them who you are, what your brand is all about, and why it's worth their attention. Be genuine and enthusiastic – passion is contagious.

4. Offer a Taste Test:

Actions speak louder than words, right? Instead of bombarding them with details, let your drink do the talking. Offer a tasting, and let the flavors speak for themselves.

5. Tell a Compelling Story:

Everyone loves a good story. Share a brief and captivating tale about your brand. Keep it simple – no need for ancient family recipes or complicated histories. Just make it interesting and relatable.

6. Highlight Exclusivity:

Bartenders love feeling special. If your product is exclusive to certain regions or made with unique ingredients, make that clear. Emphasize that it's not just another run-of-the-mill drink.

7. Talk Business, but Keep it Light:

Once you've piqued their interest, it's time to discuss the nitty-gritty. Talk about pricing, but throw in some positive vibes. Maybe an introductory offer or a special deal for the first year.

8. Handle Objections with Finesse:

Anticipate concerns. What if they say, "We're more of a tequila bar"? Be ready to suggest solutions. Maybe a trial period or some enticing incentives can change their minds.

9. Build Trust and Long-Term Relationships:

Show them you're not just there to make a quick sale. Talk about long-term partnerships, how you can support their business, and the added value your brand brings.

10. Seal the Deal with a Smile:

If things are going well, go in for the close. Ask about delivery preferences, and make the process as smooth as a perfectly shaken cocktail.

Approaching bartenders is like crafting the perfect cocktail – it's an art. With the right mix of charm, authenticity, and a fantastic product, you'll be seeing your brand on those shelves in no time.

Watch the full video with behind-the-bar action, it's right here:

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