Early Deadline

30 November 2026

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Date

23 & 24 March 2027

Winners Announced

22 April 2027

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Insights

Importance of Glassware in Cocktail Serving

Insights from Terrile Massimilanio at the London Spirits Competition on the importance of glassware in the cocktail serving.

LSC interviewed Terrile Massimilanio, a judge at the 2018 London Spirits Competition on the importance of glassware in cocktail serving.

Terrile Massimilanio: The glassware is important obviously. What is a cocktail? Cocktail is not just the liquid inside of what you drink is that the glass is the garnish is the story behind the cocktail and obviously something particular like for example; what is a Tiki mug? A Tiki mug is something very high catching. So if you see behind a bar a nice selection of Tiki glasses with a nice face a nice honey more you finger you know what you serve on that drink? Can I try that drink? This is how you teach...

Watch the full video here: 

About Terrile Massimilanio

Terrile Massimilanio is a Head Bartender at Duck and Waffle, London, UK. Terrile has more than ten years of experience in the hospitality business. He has worked with various restaurants and bars including 21 The Print Room cocktail bar (Covent Garden), Smith's of Smithfield cocktail bar (Barbican), Avalon club (Piccadilly), Giraffe (Soho) and Portofino Kauai.

What’s New at the 2027 London Spirits Competition?

The 2027 London Spirits Competition gives every entrant greater feedback, transparency and valuable commercial insight. Entrants will receive an expanded score breakdown, constructive feedback on how to improve their spirits, guidance on how to market and sell them, the names of the judges who tasted their entries, final feedback from the Head Judge and a Buyer Market Intelligence Report.

Enter your spirits in the 10th edition of the London Spirits Competition.