INU Gin (Rosas) stands out as a significant contender in the highly competitive spirits environment, leveraging its recent win at the 2023 London Spirits Competition. Founded only three years ago, INU Gin's choice to take part in LSC was an important turning point that significantly impacted its market positioning. Founder Virginia Gonzalez's thoughts communicate a sense of pride and excitement about the brand's future direction.

Image: INU Gin Founder - Virginia Gonzalez

This journey began with an understanding that the London Spirits Competition is more than just a platform; it is a path to unmatched brand recognition. Virginia states, "Participating in the London Spirits Competition gave us the necessary impact and brand recognition we were seeking." The winning medal became more than just a sign of achievement; it was a strategic investment that solidified INU Gin’s position in its native market and instilled customer confidence.

Image: INU Gin places an LSC sticker on the top of their London Dry Gin

"It was a pivotal moment for us. Winning the medal wasn't just about acknowledgment; it was a testament to the passion and dedication we poured into crafting a remarkable product. The recognition from the London Spirits Competition fueled our determination to push boundaries and set new standards for quality."

The constructive feedback from the competition served as encouragement for improvement, with Virginia acknowledging, "The competition gave us the necessary boost to continue investing in our project." This feedback was more than just about winning; it was a commitment to continued improvement. INU Gin took the judges' advice to heart, using each critique to improve their craft and provide an even better product to customers.

"We took the feedback to heart. It wasn't just about winning; it was about using that victory as a springboard for innovation. Every suggestion from the judges was a stepping stone towards refining our craft and offering an even better product to our consumers."

Image: INU Gin

The London Spirits Competition is distinguished not just by its excellent international standing but also by the thorough selection of its judging panel. Virginia underlines, "It gives much more relevance than any other international competition.” The careful selection of expert judges gave INU Rosas a valid endorsement of its product quality. Furthermore, being located in London, the birthplace of INU Gin, offered a level of grandeur that complemented the brand's identity. She states, "As a brand rooted in the traditions of London Dry Gin, being recognized in the city that birthed our product is truly special. The London Spirits Competition isn't just a stage; it's a homecoming for our gin."

As the 2024 London Spirits Competition gets closer, INU Gin prepares to once again show its competency. Virginia Gonzalez says, "This year, we aim to win a gold medal for INU Roses and position INU Jasmine with either a silver or gold medal." The purpose goes beyond maintaining status; it is an intentional step toward international expansion and establishing INU Gin as a global contender.

"The excitement is palpable. We are not just participating; we are aiming higher. Winning gold for INU Roses and positioning INU Jasmine on the global stage is a strategic goal we're determined to achieve.", Virginia mentions.

Image: INU Gin (Rosas)

INU Gin's 2023 London Spirits Competition award marked its success story in the memory of the drinks market. In just three years, the brand has grown from a local treasure to a rising international player. The LSC medal was more than simply a symbol; it fueled INU Gin to achieve its aim of exporting to other nations, which was made possible by the push and uniqueness it offered.

“Our success story is still unfolding. The medal wasn't just a win; it was a key that unlocked doors to new possibilities. Today, as we set our sights on international markets, we carry the spirit of London with us." says Virginia.

INU Gin's journey, crowned with a silver medal from the London Spirits Competition, demonstrates the brand's dedication. As the 2024 competition approaches, INU Gin is poised, fueled by the history of its past success and the prospect of an even better future.

"As we prepare for the 2024 London Spirits Competition, we carry the lessons and inspiration from our 2023 win. It's not just a competition; it's a celebration of craftsmanship, and we're ready to showcase the best of INU Gin once again." says the Founder, Virginia Gonzalez.

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