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What London’s Top Bartenders Are Looking For In New Brands?

Looking to grow your brand in the UK? Read this on what the top bartenders really look for in a new brand and reverse engineer your pitch.

London Spirits Competition chats with top bartenders of London and asks them ‘What do you look for when you plan to buy new products for your business’. Here’s what they had to say:

Giorgio Bargiani

Image: Giorgio Bargiani; Source: Instagram

Giorgio Bargiani: High-quality and provenance. The taste credentials of a product are key and so are its story and background to inspire us to build a cocktail with a narrative. 

Antonio Papariello

Image: Antonio Papariello; Source: Facebook

Antonio Papariello: I'm constantly looking to improve the bottles display following the trend and try to bring in new high-quality products to use for creating fantastic cocktails

Gabor David Molnar

Image: Gabor David Molnar; Source: Linkedin

Gabor David Molnar: Brand, sustainability, how it’s made and where, Price, how it fits into the brand of the bar

Kyle Elwis

Image: Kyle Elwis; Source: Instagram

Kyle Elwis: Personally I look for a great, relatable story that I can relay to guests. I tend to find when upselling products, guests don't tend to care about how many times it's been distilled or what rare rock it was filtered through under the light of a full moon. The thing that I find works the best is relaying the product's backstory and the ability to humanize the efforts that have gone into producing it. I should be able to work as a bridge; creating a rapport between the guest and those who put in the work to produce great quality products.

Francesco Delfino

Image: Francesco Delfino; Source: Instagram

Francesco Delfino: Need to be something everyone may like and needs to be versatile

Michele Becatti

Image: Michele Becatti; Source: Facebook

Michele Becatti: I always look online for new products and try to buy them to create new cocktails with new flavors to give my customer always the best experience.

Luis Monteiro

Image: Luis Monteiro; Source: Linkedin

Luis Monteiro: Quality, price, and shelf life.

Agostino schiavo

Image: Agostino Schiavo; Source: Facebook

Agostino Schiavo: If it fits the place where I work. I look out for a product that is not commercial, and I look out for some brands already solid in the market but when I buy I want to be original 

Fabrizio Cino

Image: Fabrizio Cino; Source: Instagram

Fabrizio Cino: Naturally, it needs to be something I like.


I tend to go for quality over a specific brand however when managing a bar, cooperation and partnerships with brands are very important as well, so I look for ambassadors that are willing to create the right partnership and with whom there’s a reciprocated trust and respect

Celso Amor Castillo

Image: Celso Amor Castillo; Soruce: Linkedin

Celso Amor Castillo: I always try to look for good quality products (spirits, bar tools, furniture...)

Marius Bitegye-Pop

Image: Marius Bitegye-Pop; Source: Facebook

Marius Bitegye-Pop: I look for a good quality product, accessible, which helps the community that comes from, and brings a positive impact to the world

Angelo Sparvoli

Image: Angelo Sparvoli; Source: Instagram

Angelo Sparvoli:  When buying something new I always try to understand the way it's made and its story, who's behind the making, how sustainable it is, and where the ingredients are sourced.

Call for domestic and international submission is now open for London Spirits Competition. Enter your spirits before 31 August 2024 to get super early bird pricing. Register now and ship later to save.

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