Submission Deadline

22 Feb, 2024


20-21 March 2024

Winners Announcement

10 April 2024


LSC blog

Photo for:




Photo for:




Photo for:




Photo for: Headlands Distilling Co. On Winning London Spirits Competition Medal


Headlands Distilling Co. On Winning London Spirits Competition Medal

Headlands Distilling Co. praises the transformative impact of winning gold at the 2023 London Spirits Competition. The victory not only boosted global recognition but also attracted international buyers, solidifying market success for them.

In a recent conversation, Thomas Simnadis from Headlands Distilling Co. shared his enthusiasm and positive experiences regarding the 2023 London Spirits Competition. According to Thomas, the London Spirits competition was more than just a showcase for brands; it served as a pivotal gateway to achieving global recognition and driving commercial success. His insights shed light on the multifaceted impact the competition had on their business.

One of the key aspects that resonated with the London Spirits Competition was the comprehensive and independent evaluation provided. Thomas expressed his satisfaction with the detailed feedback received, emphasizing the thoughtful and attentive approach taken by our organizers. This, he mentioned, added a layer of credibility to the evaluation process. Thomas was particularly appreciative of the meticulous care taken to ensure that each product received the attention it deserved, a factor that has solidified their decision to participate again in the forthcoming 2024 edition of the competition.

Image Source: Headlands Distilling Co.

The transformative impact of the 2023 competition on Headlands' business was unmistakable. Winning Gold medals proved to be a catalyst in attracting international buyers to the brand's products. Thomas underscored the significance of these accolades, noting that they not only showcased the exceptional quality of their spirits but also provided an objective stamp of approval from industry experts. The recognition garnered from the London Spirits Competition served as a powerful marketing tool for Headlands, prompting them to leverage these achievements in various advertising mediums, including online and print media. The aim was to highlight the unique selling points of the Headlands' portfolio and further solidify their position in the market.

Image Source: Headlands Distilling Co.

In a landscape saturated with international food and spirits awards, Thomas highlighted the distinctive standing of the London Spirits Competition. Unlike others, the awards from this competition held a special place in the eyes of buyers, representing a pinnacle of achievement. He shared that these accolades were not just medals; they were symbols of excellence that buyers esteemed highly. This elevated perception of the competition's awards played a crucial role in propelling Headlands Distilling Co. forward, both locally in Australia and in expanding their reach to overseas markets.

In summary, the 2023 London Spirits Competition exceeded Headlands' expectations, providing them with a platform for global recognition, constructive feedback, and a tangible boost to their commercial endeavors. The journey from competition to accolade to market success stands as proof of the unique and influential position that the London Spirits Competition holds in the spirits industry, acting as a springboard for brands like Headlands to thrive on an international stage.

Don't miss the chance to showcase your spirits on the world stage. Enter the London Spirits Competition 2024 and join the ranks of esteemed brands that have experienced the transformative impact of this prestigious event.


International and Domestic Submission deadline is February 22. If you are looking to grow your brand in 2024, looking for product feedback, or looking to get in front of real trade buyers. It's time to enter your brands in the London Competitions. Here's how to enter, costs and benefits.

Key Dates