We have already seen tens if not hundreds of companies change their business models so that they can deliver wine, beers and spirits and take advantage of the fact their entire potential consumer base is now at home. How many of these new initiatives will be there when the usual on-trade fires back into life remain to be the seen, but the Beverage Trade Network has introduced a new business model that is not just here for now but also makes sense in the long term.

It is launching on May 1 the Get Drinks Delivered platform that gives anyone delivering online the chance to come together and tell a wider audience about it. Get Drinks Delivered is initially being launched in the US and the UK and will be open to registration to all bars, restaurants, wine merchants, bottle shops, wineries, distilleries, and breweries that are making deliveries to customers.

Businesses have the opportunity to register now for free using this link. After May 1 there will be a $99 annual administration charge to run the platform.

Sid Patel, chief executive and founder of Beverage Trade Network said of the new platform: “We may very well be in this new normal till the vaccine comes, which maybe 12-18 months. This new solution will help the business to get in front of consumers. This is not a backend eCommerce solution or a wine club solution software or a logistical solution – this is pure sales and orders. This will help wineries, breweries, distilleries, bottle shops and restaurants who are delivering themselves in their neighbourhoods tell their consumers they are open and are delivering.   

“It’s a very simple solution to a very big problem. Consumers will be able to see who is delivering, what product type and which post and zip codes, and call the business directly. More importantly, BTN will be helping push these businesses and help them market the message to create awareness and orders.”

Patel told The Buyer: “This is not just a one-month solution, we see this as a good long term solution beyond Covid-19 to get some direct orders for themselves and keep their delivery business options in case of such crises.”

Source: http://www.the-buyer.net/insight/the-buyers-covid-hub-from-april-8-onwards-covering-latest-drinks-and-restaurants-reactions/