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London Spirits Competition 2021 Registrations Are Open

Registration Ends February 22, 2021. Enter your spirits brand today to participate in the 2021 competition.

The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list -  and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it.

A competition that will judge spirits in three key areas:

  1. Their Quality.

  2. Their value for money.

  3. What they look like.

To be an award winner you will need to have top quality spirits, that offers both the trade and the consumer great value for money, and you will need to look good and truly stand out on the shelf and on the back bar.


The London Spirits Competition is not about recognising spirits that achieve the best quality scores, but you would struggle to drink more than a glass of. We want to celebrate spirits that are both enjoyable and easy to drink. spirits that are well balanced, where their acidity, tannins and alcohol levels all work seamlessly together. That’s the Quality factor.

Also read, St. Kilian Distillers Signature Edition Four From Germany crowned ‘Spirit Of The Year’.

Value for money

You don't need to be the cheapest Spirits on the shelf to offer the best value for money. Far from it. spirits may have a high price tag, but can still offer great value providing it delivers the right quality and taste for spirits at that price point. The London Spirits Competition will assess each spirits for how much value it is offering its customers.

Package and Design

Packaging display at the London Spirits Competition

This is arguably the most important part of a Spirits brand to get right. For, after all, what a spirits brand looks like is how every consumer chooses the spirits they want to drink. With their eyes first. Up to 65% of consumers will try a new spirits just because it looks good and if you can match that with a price and quality of spirits that offers great value for money, then you are more than half way home. The London Spirits Competition will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention.

Also read, 2020 London Spirits Competition Winners Are Out!


Commercially relevant

Crucially all the winners in the London Spirits Competition will give future trade spirits buyers, be they for a supermarket, specialist spirits retailer, casual dining or upmarket restaurant, the re-assurance that these are spirits that their customers want to buy.

Cross-industry recognition

The London Spirits Competition also recognises the huge talent and skills that now exist right through the Spirits supply chain. From the Distillers and Producers that are making the spirits; through to the specialist importers and wholesalers that help bring them to market; along with the designers, packaging experts and brand development teams that ensure there is a market and customer base to sell to.

Submission is now open for the 4th annual London Spirits Competition. Click here to for more information.

Consumer awareness

Winners in the London Spirits Competition will receive either a Gold, Silver or Bronze award and be supported by a strong consumer awareness campaign, particularly through social media channels and spirits comparison apps, to promote this new global competition.

Here are key dates to keep in mind:

  • Registration Ends - Feb 22, 2021

  • Warehouse Closes: Feb 26, 2021

  • Judging Date: March 15, 2021

  • Winners Announced: March 30, 2021

Competition organisers:

The London Spirits Competition has been created exclusively by the Beverage Trade Network, the global drinks events, services, business and publishing group dedicated to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market. It is part of a new wider London drinks awards initiative that also includes The London Spirits Competition that looks to reward and highlight market-driven consumers. Winners will also be showcased on the London Drinks Guide, BTN’s consumer portal for London’s drinks enthusiasts.

About Beverage Trade Network:

Beverage Trade Network (BTN) is a leading online marketing and B2B networking platform servicing suppliers, buyers and beverage professionals in the global beverage industry. BTN provides a selection of sourcing solutions for importers and distributors as well as an extensive range of marketing and distribution services for international suppliers. BTN also owns BevRoute, a magazine for Importers and Distributors and runs a lineup of trade shows around the world which includes USA Trade Tasting in New York, International Bulk Wine and Spirits Show in London, International Bulk Wine and Spirits Show in San Francisco.

E-mail: info@londonspiritscompetition.com  /  UK Phone: +44 (0) 330 097 0138 /  www.londonspiritscompetition.com

London Spirits CompetitionLondon Spirits Competition has been created exclusively to helping drinks producers and brand owners get closer to the buyers, distributors, and retailers that can bring their products to market.

Put your spirits in front of top buyers and get rated by Quality, Value for Money, and Packaging.

If you're looking to get in front of a leading panel of top-level spirits buyers with current direct commercial buying responsibility in London, now is the best time to enter your spirits.

LSC Entry Process & Fees

Deadline For Submission Is Approaching Fast.

Leading spirits brands from around the world now have an opportunity to grow their business and gain the attention of trade buyers and influencers within the UK spirits industry. Time to submit your spirits in the 2021 London Spirits Competition.


Registration ends on Feb 22, 2021: Enter Now

Warehouse Closes For Samples: Feb 26, 2021

Judging: March 17, 2021

Winners Announced: April 12, 2021

Quantity Discount Now Available

3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount

The London Spirits Competition is now open for submissions. Register your spirits today to save BIG on super early bird pricing. Ship your samples later.