Competition entrants will now receive access to a comprehensive Buyer Market Intelligence Report, built from insights gathered directly from the importers, distributors, retailers, bartenders, bar managers, hospitality buyers, and spirits buyers judging the competition.

The London Spirits Competition is introducing another valuable entrant benefit for its upcoming edition with the launch of the London Spirits Competition Buyer Market Intelligence Report—an exclusive annual report compiled from surveys completed by the competition's judges during the judging process.

The report goes beyond medals and scores to provide producers with practical commercial insight into what spirits buyers are purchasing, listing, and looking for across the UK and international markets.

Every London Spirits Competition entrant will receive complimentary access to the report as part of their entry.

Market Intelligence From The People Who Buy Spirits

Unlike traditional market reports, the Buyer Market Intelligence Report is built from the opinions and buying priorities of professionals actively making purchasing decisions every day.

The competition's judging panels include importers, distributors, retailers, bartenders, bar managers, hospitality buyers, spirits buyers, and independent merchants. Alongside evaluating spirits, judges will complete a short buyer survey covering current purchasing behaviour, category trends, pricing, packaging preferences, sustainability, and emerging market opportunities.

The result is a report that reflects real commercial sentiment from professionals working throughout the spirits trade.

What The Report Covers

The Buyer Market Intelligence Report includes insights across a wide range of commercial topics, including:

- Buyer purchasing priorities when evaluating new spirits
- Fastest-growing spirits categories
- Packaging and format trends
- Price point demand across different trade channels
- Categories buyers are actively looking to purchase
- Categories buyers are reducing or discontinuing
- How buyers discover new spirits
- Sustainability factors influencing purchasing decisions
- The biggest commercial opportunities for distilleries entering the UK market

Rather than relying on assumptions or historical market data, distilleries receive current intelligence gathered directly from professionals buying spirits today.

Supporting Better Commercial Decisions

The London Spirits Competition was created to recognise spirits that combine quality, value, and packaging for market success. The addition of the Buyer Market Intelligence Report further strengthens that mission by helping producers better understand the commercial environment their spirits are entering.

Whether planning exports, reviewing pricing strategies, developing packaging, or deciding which products to launch internationally, entrants will gain valuable insights into the priorities of today's spirits buyers.

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More Than A Medal

The Buyer Market Intelligence Report joins a growing range of value-added benefits available to London Spirits Competition entrants.

Together with the competition's detailed score breakdowns, expanded judge feedback, marketing recommendations, commercial positioning insights, and increased judging transparency, the new report gives producers far more than recognition alone.

It provides practical intelligence that can help distilleries make more informed business decisions and better align their products with market demand.

Built From Buyer Experience

Each survey is completed anonymously by judges participating in the London Spirits Competition. Individual responses remain confidential and are aggregated into a comprehensive annual industry report available exclusively to competition entrants.

The report is designed to become one of the most practical buyer intelligence resources available to distilleries seeking to grow their presence in the UK and international spirits markets.

As the London Spirits Competition continues to evolve, the focus remains clear: helping distilleries understand not only how their spirits perform in competition, but how they can achieve greater commercial success in the marketplace.

Entries for the next edition of the London Spirits Competition are now open. Every entrant will receive access to the exclusive Buyer Market Intelligence Report alongside their competition results, giving producers both recognition and actionable market insight from the professionals who buy, list, and recommend spirits every day.

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More Feedback and Transparency For Entrants At The London Spirits Competition