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London Spirits Competition - Special offer for UK importers and distributors


2022 London Spirits Competition: Targets new partnerships with UK Importers and Distributors. Offers special benefits till Aug 31, 2021.

The London Spirits Competition goes into its fifth year very much on the front following the 30% increase in entries for the 2021 awards, with entries coming in from 36 countries around the world.

Here are the strong commercial reasons why it makes sense to enter the London Spirits Competition 2022.

The London Spirits Competition has made such a name for itself in such a short period of time for three key reasons. All Spirits are judged using the same three criteria the average shopper uses when deciding what bottle of Spirits to buy: how much it costs; what the bottle and label look like; and what it tastes like – does the quality match up to the price and look and feel of the Spirits.

Gary Burdekin

Bar Manager at Bradmans Wine Cellar, Matlock, Derbyshire, Gary Burdekin is one of the professional spirits buyers and bartenders who help judge the London Spirits Competition

Gary Burdekin, Bar Manager at Bradmans Wine Cellar, Matlock, Derbyshire, captures what it means for judges to take part in the competition: “The fact that not only is the spirit being judged, but the design and packaging too. It’s good to be able to give an overall opinion on a spirit. There have been many times where I like the look of a bottle, but I’ll never buy it because of what’s inside. It singles out the ‘complete’ products from the rest.”

It means any Spirits that win a Gold, Silver or Bronze medal in the competition has not just been benchmarked for its quality, like all the other major international competitions do, but have also been judged for their commercial strength too, in terms of their pricing, value for money and likely appeal to consumers to pick up and buy.

That’s what sets the London Spirits Competition apart. It rewards and singles out Spirits that deserve their place on any supermarket shelf or top Spirit’s list. It’s why for the 2022 competition the organizers are particularly keen to appeal to the Spirits suppliers, the importers, the distributors, the brand owners who are making decisions every day about the commercial value and strength of the Spirits in their range.

Vitor Lourenco

Vitor Lourenco sees taking part in the London Spirits Competition as a key way of keeping up with and seeing some of the latest brands in the market

“The top importers and distributors play such an important role in the Spirits industry,” says Sid Patel, chief executive of the Beverage Trade Network and founders of the London Spirits Competition.

He adds: “The Spirits the top importers and distributors have in their portfolios will have had to meet their exacting standards and passed the commercial tests to succeed in the UK market. Those are the Spirits we want to attract and why we are so keen to reach out to those suppliers and importers to enter them into the competition.”

Daniel Susko

Daniel Susko likes the fact the London Spirits Competition is judged by his peers in the industry.

The Ritz, The Stafford, The Connaught Bar, Gleneagles, Roka, 45 Park Lane, and Dukes Hotel are just some of the prestigious names represented on the judging panel for the 2022 London Spirits Competition.

Here are some of the other key reasons why the London Spirits Competition is so relevant to importers, suppliers, and distributors:

  • Every judge has been currently employed in a front line job in the Spirits industry and where possible have direct buying responsibility or be involved in commercial decision making. It attracts entries from all over the world ensuring Spirits are being assessed against the best in their category with 36 countries taking part in 2021.

  • Spirits are judged on a 100-point scale. With different scores out of 100 given by each judge for its quality, value and packaging. Gold medals are given for Spirits scoring 90 to 100 points; Silver for scoring 76-89 points; and 65-75 points for Bronze.

  • With Gold Medals for Spirits that scored 90+ points were awarded gold medals, while spirits that scored 76 to 89 points were awarded Silver medals and spirits between 65 and 75 were awarded Bronze.

  • Medal winners have the opportunity of being featured and promoted on the London Drinks Guide, a dedicated editorial platform set up to support the producers, importers and distributors that enter the London Spirits Competition.

  • The London Spirits Competition is one part of the three London Competitions that also includes the London Beer Competition, the London Spirits Competition, all organised by the Beverage Trade Network.

Entering the 2022 Competition

Any importer, supplier or distributor that enters from now until August 31 can take advantage of super early bird pricing. The awards are also now open for all entries.

Pricing 2022

£95 Super Early Bird – May 1 to August 31, 2021
£125 Early Bird – September 1 to Nov 30, 2021
£170 Regular – Dec 1 to Feb 28, 2022

Quantity Discount Available

3 to 8 entries: 10% discount
9 to 13 entries: 15% discount
14 or more entries: 20% discount

How to enter:

2023 Submissions are now open. You can register your brands now to save £75 per entry with super early bird pricing.