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Finding your place in the spirits market can be a tough call, especially with new brands popping up all the time - and older brands upping their marketing game. However, thanks to spirits competitions, you can find your place in the market, and also know where you stand currently. It's important for you to get in front of credible buyers, who can appreciate your spirits, and also tell you your current place in the market.

After 3 years of consecutive success, the London Spirits Competition, in its 4th year is set to continue its aim of setting a true benchmark for buyers and consumers looking to buy spirits of the best quality, price, and packaging.

All global spirits competitions have been organized in the same way for years, by spirits being blind-tasted and judged. The London Spirits Competition has broken with tradition and brought a different approach to judging.

Beverage Trade Network, the organizers of the London Spirits Competition asked over a hundred buyers across the globe about how they pick spirits for their portfolios and lists. In the end, it all boiled down to three main aspects - Quality, Value, & Packaging.

With this, the unique judging process of the London Spirits Competition was birthed. Apart from quality, the London Spirits Competition also judges all the spirits on their packaging and value for money. To be more precise, the London Spirits Competition judges in the way a consumer would, when picking a bottle.

The average customer always looks at the price first. Then they look at the label and pick out the spirits with designs and stories that appeal to them. So these two things come before a producer even gets a chance to show how well their product is.

Putting this into place, the London Spirits Competition judges spirits based on three main criteria:

Quality

We want to celebrate spirits that are both enjoyable and easy to drink. spirits that are well balanced, where their acidity, tannins and alcohol levels all work seamlessly together. That’s the Quality factor.

Value for money

You don't need to be the cheapest Spirits on the shelf to offer the best value for money. Far from it. spirits may have a high price tag, but can still offer great value providing it delivers the right quality and taste for spirits at that price point. The London Spirits Competition will assess each spirit for how much value it is offering its customers.

Package and Design

Up to 65% of consumers will try a new spirit just because it looks good and if you can match that with a price and quality of spirits that offers great value for money, then you are more than halfway home. The London Spirits Competition will reward those brands that show they understand their customers, and the price category they are operating in, and have produced a design and package with the right personality to attract and keep their attention.

The last day to enter into the London Spirits Competition is Feb 22, 2021. Get your spirits judged by the real trade buyers from across the spirits industry.

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So, the medal-winning spirits are the ones that,

• Offer the best value for the price

• Offer the best quality for their price

• Stand out of the shelf against the competitors

• Tell their story in the most relevant way

Judging Process

Spirits that are entered in the London Spirits Competition are judged by buyers with current direct commercial buying responsibility, and drinks consultants and experts who are also directly involved in the development of new brands or buying spirits for commercial resale.

List of 2021 London Spirits Competition Judges

The points scored when judging the three competitions are divided to ensure the right weighting is given to each of the three key criteria of quality, price and design. It is broken down as such.

• Quality Score: marked out of 50

• Value Score: marked out of 25

• Packaging/Design Score: marked out of 25

For the medals:

• Gold: you need to score 90 or over.

• Silver: a score between 76-89.

• Bronze: a score between 65-75.

Along with the Gold, Silver, and Bronze medals, the London Spirits Competition also offers eleven other special category awards, namely:

1. Spirit Of The Year

2. Vodka Of The Year

3. Rum Of The Year

4. Tequila Of The Year

5. Gin Of The Year

6. Whisky Of The Year

7. Distillery Of The Year

8. Best In Show By Country

9. Best Spirits Of The Year By Quality

10. Best Spirits Of The Year By Value

11. Best Spirits Of The Year By Package

Why Enter?

Along with winners being awarded medals, the London Spirits Competition also offers a wide range of marketing tools to help take winning brands forward.

• Results to go to 50,000+ trade professionals around the world in the Beverage Trade Network community

• Results will get press awareness among media partners of the London Spirits Competition and will be posted on BTN news and Bevroute News

• Results to go to 20,000+ Spirits Buyers around the world

• Buyers will see your package giving you great exposure

• Year-round social media promotion by London Spirits Competition and Beverage Trade Network

The last day to enter into the London Spirits Competition is Feb 22, 2021. Get your spirits judged by the real trade buyers from across the spirits industry.

Enter Your Spirits Now

More Global Exposure

After 3 consecutive successful years of the London Spirits Competition, Beverage Trade Network is taking London Spirits Competition global - offering winners of the competitions more publicity.

The winners of the competition can now look forward to added publicity in key markets around the world thanks to new partnerships that Beverage Trade Network has secured. This step was taken to give spirits brands a larger platform and bring them in front of the widespread drinks industry.

The following publications will be supporting and publishing the results from the three competitions:

• Sommelier Business

• BevRoute

• Bartender Business

• https://drinks.ua/

The last day to enter into the London Spirits Competition is Feb 22, 2021. Get your spirits judged by the real trade buyers from across the spirits industry.

Enter Your Spirits Now