After 2 years of consecutive success, the 3rd edition of the London Spirits Competition brings the best deals for spirits brands. This international competition, due to its unique approach to judging, has been recognized as a unique and ideal competition among all the other spirits judging events from across the globe.

All global spirits competitions have been organized in the same way for years, by spirits being blind-tasted and judged by experts. The London Spirits Competition has taken a step ahead and brought a different approach to judging. Apart from quality, the London Spirits Competition also judges all spirits, based on their packaging and value for money. To be more precise, the London Spirits Competition judges in the way a consumer would, when picking spirits.

[Video: London Spirits Competition 2019: Event Highlights]

Beverage Trade Network, the organizers of the London Spirits Competition asked hundreds of trade buyers as to how they buy their spirits. In the end, it all boiled down to three things: Quality, Value, and Packaging.

The average customer always looks at the price first. Then they look at the label and pick out the spirits bottles with designs and stories that appeal to them. So, these two things come before a producer even gets a chance to show how well their spirits taste.

Putting this into place, the London Spirits Competition judges spirits based on three main parameters:

Quality

We celebrate the spirits that are both enjoyable and easy to drink, spirits that are well-balanced where alcohol levels all work seamlessly together.

Packaging

What a spirits brand looks like is how every consumer chooses their spirits. Up to 70% of consumers would choose new spirits just because it looks good. So, well-designed packaging is a must-to-consider factor.

Value

To be good spirits, it is not necessary to have a higher or cheaper price. What affects most is the value for money it holds.

So, the medal-winning drinks are the ones that,

[Image: Judges during package evaluation at the London Spirits Competition]

Winning a London Spirits Competition medal will help you in creating a solid impression on the spirits market across the globe. We have our winners present in the mouth of all the big buyers. We recognise their effort by furnishing the results out to:

Quantity Discount Now Available

£ 170 per entry

Our Judges

All spirits in the London Spirits Competition are judged by experts only, the experts are involved in direct commercial buying activities for selling to the consumers. They are the professional buyers who select what goes on the shelves of the restaurants, hotels, supermarkets and stores.

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