Registration Deadline
28 February 2025
Judging
Date
26 & 27 March 2025
Winners Announcement
22 April 2025
28 February 2025
26 & 27 March 2025
22 April 2025
A unique and compelling cocktail menu that is created keeping the guest's preferences in mind is something a good mixologist can come up with. Such a cocktail program can be created by having a good selection of spirits and by using seasonal ingredients to create new and interesting cocktails. While having this wide selection of spirits can certainly enhance this experience, it is more about writing a story for someone with every drink that you make.
In this video Prithvi Nagpal, Sommelier and Editor at Beverage Trade Network in a conversation with Tom Hollywood, Head Mixologist at Belmond Le Manoir aux Quat'Saisons, as he explains what his role as the Head Mixologist at a Michelin star restaurant looks like.
Tom Hollywood [Head Mixologist at Belmond Le Manoir aux Quat'Saisons]
Having spent over 10 years in the Luxury Hospitality Segment to date, my experience is diverse; ranging from being a Guest Relations Manager to being part of an award-winning F&B team. These roles have led me to my current position, Head Mixologist of Le Manoir aux Quat’Saisons, A Belmond Hotel, operating daily as an integral part of the world-renowned 2 Michelin Starred Restaurant.
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The London Spirits Competition looks to recognize, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list - and then vitally stay there - they need to be marketable and consumer-driven and not just produced in the general hope it can find enough people willing to sell and buy it. That is why the London Spirits Competition is different. It will single out and shine the spotlight on those spirits brands that consumers really want to buy and have a clear market value for trade buyers.
Call for domestic and international submission is now open for London Spirits Competition. Enter your spirits and give your brand a global boost. Register now.