With the latest launch to tap into the UK’s on-trade drinks market, BTN has launched a new magazine ‘On Trade’ that will cover London competition winner stories.

The On-Trade is a new magazine-style platform aimed solely at the UK’s on-trade. Whether you’re running a bar, managing a hotel, importing or distributing drinks, or working as a sommelier, bartender, or mixologist, we aim to be your go-to source of up-to-date information and advice on everything relating to the business.

The UK on-trade has undergone what is probably one of the most turbulent periods in its history. With the Covid pandemic resulting in government-mandated widespread closures, many businesses have not survived. And those that have emerged from the wreckage are now struggling to keep their businesses afloat, hamstrung by staff shortages, soaring costs, and in some parts of the country, ongoing Covid restrictions. Brexit hasn’t helped the situation either, exacerbating the difficulties in recruiting staff, supply shortages and delays, and adding additional costs and endless red tape to business operations.

On-Trade aims to tackle all these issues and more; from how to harness social media to enhance your profile, to putting together a comprehensive wine list, dealing with the ever-changing laws and supply chain issues, and how to manage staff recruitment and other HR issues in these challenging times. We will be running profiles on some of the most interesting people in the industry including features on innovative, up-and-coming winemakers, hotels, and restaurants which have survived the pandemic, expert sommeliers’ advice on training staff, keeping a profitable wine list, and top tips from leading mixologists.

We’ll be talking to importers and distributors on how they are overcoming the challenges posed by Brexit and Covid, and how they have had to adapt their businesses. On-Trade will also be highlighting recent emerging trends such as the increasing use of technology and things such as QR codes since Covid, and the changing regulations regarding tips. We will also be speaking to suppliers, producers, generic marketing bodies, and charities, finding out just what advice and support they can offer to the UK’s on-trade, not to mention looking into our crystal balls and finding out what the future holds for the sector.

London Spirits Competition winners will realize increased awareness with the latest and relevant stories covered in the On-Trade magazine.