3 Things Bartenders Look for in New Brands
Insights from Luca Rapetti at the London Spirits Competition on the 3 Things Bartenders Look for in New Brands.
LSC interviewed Luca Rapetti, a judge at the 2018 London SpiritsCompetition on 3 Things Bartenders look for in New Brands.
Luca Rapetti: So basically we need to look at the package because especially when we think about a 5-star package of the bottle is really important. Secondly, the quality of the product itself, if there is a value in terms of price and the quality of the product. And also some interesting fact...
Watch the full video here:
About Luca Rapetti
About London Spirits Competition
The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.