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3 Things Bartenders Look for in New Brands


Insights from Luca Rapetti at the London Spirits Competition on the 3 Things Bartenders Look for in New Brands.

LSC interviewed Luca Rapetti, a judge at the 2018 London SpiritsCompetition on 3 Things Bartenders look for in New Brands. 

Luca Rapetti: So basically we need to look at the package because especially when we think about a 5-star package of the bottle is really important. Secondly, the quality of the product itself, if there is a value in terms of price and the quality of the product. And also some interesting fact...

Watch the full video here:

About Luca Rapetti

Luca Rapetti is a Head Bartender at Brown’s Hotel, St.Mayfair, London, UK. He is an experienced Collaborator with a demonstrated history of working in the hospitality industry. 



About London Spirits Competition

London Spirits Competition LogoThe London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list -  and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.

Enter Your Spirits Today and Get Rated By Quality, Value and Package. Submissions Deadline: 25 January 2019.