Cocktail Trends in UK
Insights from Terrile Massimilanio at the London Spirits Competition on Cocktail Trends in the UK.
LSC interviewed Terrile Massimilanio, a judge at the 2018 London Spirits Competition on Cocktail trends in the UK.
Terrile Massimilanio: So I think we have reached a point where the Rope length of the drink and the training of the drink are very important and it’s the base of every single stuff around in the world. Does not matter if you work in a bar, a restaurant or just in hospitality but...
About Terrile Massimilanio
Terrile Massimilanio is a Head Bartender at Duck and Waffle, London, UK. Terrile has more than ten years of experience in the hospitality business. He has worked with various restaurants and bars including 21 The Print Room cocktail bar (Covent Garden), Smith's of Smithfield cocktail bar (Barbican), Avalon club (Piccadilly), Giraffe (Soho) and Portofino Kauai.
About London Spirits Competition
The London Spirits Competition looks to recognise, reward and help promote spirits brands that have successfully been created to identify with and target a specific spirits drinker. For any spirits brand to earn its place on a retailer’s shelf or a restaurant’s spirits list - and then vitally stay there - they need to be marketable and consumer driven and not just produced in the general hope it can find enough people willing to sell and buy it.