Early Deadline
30 November 2026
Judging
Date
23 & 24 March 2027
Winners Announced
22 April 2027
LSC blog
Videos
What do Mixologists Look For in a New Spirits Brand?
Insights from Tiago Mira at the London Spirits Competition on what mixologists look for in a new spirits brand.
LSC interviewed Tiago Mira, a judge at the London Spirits Competition on what mixologists look for in a new spirits brand?
Tiago Mira: When pitching a new product the idea is that the brand brings a new concept. Obviously looking at the UK market, there is a lot of products coming on a daily basis. So it has to be something very innovative, something ambitious and something with a bit of history as well. Obviously, it is not as simple as it sounds, but...
Watch the video below for the full answer:
About Tiago Mira
Tiago Mira is a Head Bartender and Head Mixologist at Annabel’s Club in Berkeley Square, London. He has more than 10 years of experience in the beverage industry working in 4* and 5* hotels bars in Portugal and London. He is always a 100% customer oriented professional. Since he arrived in London, he has competed and judged many competitions including the National UKBG competition.
What’s New at the 2027 London Spirits Competition?
The 2027 London Spirits Competition gives every entrant greater feedback, transparency and valuable commercial insight. Entrants will receive an expanded score breakdown, constructive feedback on how to improve their spirits, guidance on how to market and sell them, the names of the judges who tasted their entries, final feedback from the Head Judge and a Buyer Market Intelligence Report.
Enter your spirits in the 10th edition of the London Spirits Competition.
