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22 Feb, 2024

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20-21 March 2024

Winners Announcement

10 April 2024

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What do Mixologists Look For in a New Spirits Brand?

Insights from Tiago Mira at the London Spirits Competition on what mixologists look for in a new spirits brand.

LSC interviewed Tiago Mira, a judge at the London Spirits Competition on what mixologists look for in a new spirits brand?  

Tiago Mira: When pitching a new product the idea is that the brand brings a new concept. Obviously looking at the UK market, there is a lot of products coming on a daily basis. So it has to be something very innovative, something ambitious and something with a bit of history as well. Obviously, it is not as simple as it sounds, but...

Watch the video below for the full answer: 

About Tiago Mira

Tiago Mira is a Head Bartender and Head Mixologist at Annabel’s Club in Berkeley Square, London. He has more than 10 years of experience in the beverage industry working in 4* and 5* hotels bars in Portugal and London. He is always a 100% customer oriented professional. Since he arrived in London, he has competed and judged many competitions including the National UKBG competition.

International and Domestic Submission deadline is February 22. If you are looking to grow your brand in 2024, looking for product feedback, or looking to get in front of real trade buyers. It's time to enter your brands in the London Competitions. Here's how to enter, costs and benefits.

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