Registration Deadline

28 February 2025

Judging
Date

26 & 27 March 2025

Winners Announcement

22 April 2025

  • Enter Now

SEE ALL BLOG

LSC blog

Photo for:

Gold

90-100

points

Photo for:

Silver

76-89

points

Photo for:

Bronze

65-75

points

Photo for: What do Mixologists Look For in a New Spirits Brand?

Videos

What do Mixologists Look For in a New Spirits Brand?

Insights from Tiago Mira at the London Spirits Competition on what mixologists look for in a new spirits brand.

LSC interviewed Tiago Mira, a judge at the London Spirits Competition on what mixologists look for in a new spirits brand?  

Tiago Mira: When pitching a new product the idea is that the brand brings a new concept. Obviously looking at the UK market, there is a lot of products coming on a daily basis. So it has to be something very innovative, something ambitious and something with a bit of history as well. Obviously, it is not as simple as it sounds, but...

Watch the video below for the full answer: 

About Tiago Mira

Tiago Mira is a Head Bartender and Head Mixologist at Annabel’s Club in Berkeley Square, London. He has more than 10 years of experience in the beverage industry working in 4* and 5* hotels bars in Portugal and London. He is always a 100% customer oriented professional. Since he arrived in London, he has competed and judged many competitions including the National UKBG competition.

Call for domestic and international submission is now open for London Spirits Competition. Enter your spirits and give your brand a global boost. Register now.

Key Dates