Currently serving as Assistant Bar Manager at the iconic Coq d’Argent in London, Matteo Aristei combines creativity with a refined understanding of spirits to craft memorable drinking experiences. His background includes years of hands-on bar experience, where mentors like Jerome O. inspired him to pursue excellence in cocktail making and service.

Matteo’s approach to judging at the London Spirits Competition reflects his dual appreciation for craftsmanship and consumer appeal. For him, a great spirit is more than just technically sound — it must connect with people through story, taste, and presentation.

Who or what inspired your journey into spirits?

I was inspired by Jerome O, one of the Bar Managers at the start of my career. His dedication and creativity motivated me to pursue my journey in spirits.

Your favourite UK bar to enjoy a drink (outside of your workplace)

The Lion & Unicorn in Kentish Town.

About The Lion & Unicorn: A beloved pub in Kentish Town, The Lion & Unicorn is a warm and welcoming venue that combines the charm of a traditional British pub with a focus on quality food and drink. Known for its lively garden and theatre upstairs, it’s a true community hub where locals gather for both pints and cocktails in an inviting atmosphere.

Your favourite UK spirits shop (off-trade, not your own venue)

Gerry’s Wines & Spirits.

About Gerry’s Wines & Spirits: Located in Soho, Gerry’s Wines & Spirits is a legendary shop that has served Londoners for decades. Stocking one of the city’s most eclectic and wide-ranging selections of spirits, from classic whiskies to obscure liqueurs and amari, it’s a treasure trove for bartenders and curious drinkers alike.

Your go-to spirits brand?

Tanqueray & Havana.

A spirits category or type you think is underrated?

Amari are pretty underrated and deserve more attention for their complexity and versatility.

A spirits trend you’re excited about for 2026?

I’m pretty excited about low- and no-alcohol drinks and their growing acceptance among guests.

For distilleries thinking of entering, what makes the London Spirits Competition stand out?

For distilleries, the London Spirits Competition is the best opportunity to get real feedback from professionals. It’s not just about technical quality — judges also consider how well a product will perform in the market.

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One piece of advice you’d give to distilleries entering the London Spirits Competition

Focus on making your product special — not just another spirit on the shelf.

Having your spirits judged by Matteo Aristei, Assistant Bar Manager at Coq d’Argent, means putting them in front of a new generation of tastemakers who bridge tradition and innovation. His approval signals to bars, distributors, and consumers that your brand resonates with both creativity and market relevance.

Also Read:
Meet the Judges: Craig Wallace, Master Blender, Global Whisky Portfolio – Diageo
Meet the Judges: Billy Leighton, Master Blender Emeritus – Irish Distillers Midleton Distillery
Meet the Judges: Emma Walker, Master Blender at Diageo