by BEVERAGE TRADE NETWORK

  • Enter Now
Photo for: Drebbel Gin Wins Silver Medal At The 2022 London Spirits Competition

News

Drebbel Gin Wins Silver Medal At The 2022 London Spirits Competition

20/05/2022

“This Silver Medal demonstrates that the spirits we are making are the kind that bar managers and mixologists want to stock and spirits drinkers enjoy drinking,” says Damien Tilman

Drebbel Gin wins a Silver medal at the 5th London Spirits Competition, which took place in London on March 23, 24 and 25, 2022. The medal is an ultimate endorsement in the global spirits industry. Drebbel Gin scored highly in the three judging aspects of quality, value and packaging.

The London Spirits Competition stands apart from other spirits competitions by awarding spirits for their drinkability. Where other competitions focus solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all-around excellence - in the way it tastes, looks and the value it provides. They believe that this golden triangle makes spirit drinkers more likely to buy and drink the spirit either from a retail store or at a bar or restaurant and want to laud this.

Drebbel Small Batch London Dry Gin

Image: Drebbel Small Batch London Dry Gin; Source: Drebbel Gin

Sid Patel, CEO of event organizer Beverage Trade Network mentions that “Spirits brand consumers are looking for a comprehensive experience when drinking a spirit. The spirit needs to hit all the right notes to be enjoyed again and again. So, at the London Spirits Competition, we evaluate spirits that contribute to a spirit’s overall drinkability. Along with the quality, spirits are also assessed for their appearance and value.”

The judging panel of 2022 was drawn from the leading spirits industry professionals with direct commercial buying responsibility. This establishes the winners at the competition to be agreeable to the on-premise trade and consumers alike. Spirits were judged on the basis of three primary criteria – quality, value and packaging – and then scored on a 100-point scale. Spirits that scored 90+ points were awarded Gold medals, those that scored 76 to 89 points were awarded Silver medals, whilst Bronze medals were awarded to spirits that score between 65 to 75 points.

“The extremely qualified judges, the chance to compete with thousands of excellent spirits from around the world and the stringent judging criteria of quality, value and packaging make an award from the London Spirits Competition a coveted one. We are pleased that our Drebbel Gin performed so well at the competition,” said Damien Tilman, brand manager. “This Silver Medal demonstrates that the spirits we are making are the kind that bar managers and mixologists want to stock and spirits drinkers enjoy drinking.”

About YSBERG

YSBERG is a craft producer of a double-winning 100% natural and authentic Dutch brand Drebbel Gin. A small-batch distilled gin, using 8 different natural botanicals from all over the world. Drebbel Gin produces a fresh, complex and layered flavour from a total of 14 distillations.

About the London Spirits Competition 

The London Spirits Competition is one of the leading international spirits competitions of its kind that rates spirits by their quality, value and packaging. The organizers of the event are Beverage Trade Network, organizing beverage industry events around the world. The competition happens annually in London every year. For more information, please see: www.londonspiritscompetition.com

2023 Submissions are now open. You can register your brands now to save £75 per entry with super early bird pricing.

More from our Blog

Insights

Top 10 bartenders of Buenos Aires

18/06/2022 Buenos Aires has over 50 celebrated bars that stand tall on the able shoulders of their award-winning bartenders. Here are the top ten bartenders of Buenos Aires:

Interviews

Meet Laurenz Ortlieb from Langham

17/06/2022 While many of us took to the couch during lockdown, the Artesian team whipped up a brand new menu of cocktails. The new menu is called Connections and is inspired by shared experiences that have brought the nation together over the past year.