The London Spirits Competition is proud to announce a new press partnership with Drinks Industry Ireland, a leading publication dedicated to the drinks industry in Ireland. This collaboration aims to extend the reach and visibility of the London Spirits Competition and provide participating spirits brands with additional exposure within the dynamic Irish drinks market.

The London Spirits Competition is recognized globally as one of the most prestigious spirits competitions, judging entries based on three key factors: quality, value, and packaging. With a focus on what works best for bartenders, bar managers, and consumers in the on-premise sector, the competition serves as a vital platform for spirits brands looking to make a significant impact. The new partnership with Drinks Industry Ireland will give award-winning spirits an opportunity to reach a wider audience of trade professionals and consumers in Ireland.

Drinks Industry Ireland is a prominent publication offering the latest news, insights, trends, and updates from the drinks sector. It is widely respected in Ireland's bar and drinks community, making it the ideal partner for the London Spirits Competition. The drinks Industry in Ireland reaches a diverse readership, including key decision-makers such as bar owners, distributors, and industry professionals who play a crucial role in the selection of spirits.

Special Category Winners to Receive Exclusive Coverage

As part of this partnership, the special category winners of the 2025 London Spirits Competition will receive exclusive coverage in a winners' press release featured in Drinks Industry Ireland. This will highlight top-performing spirits in categories like Best Spirit of the Year, Best Gin of the Year, and Best Value Spirit, giving these brands a unique opportunity to gain further recognition.

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Benefits to Spirits Brands

This partnership with Drinks Industry Ireland will offer substantial benefits to participating spirits brands, including:

a) Enhanced Brand Visibility: Featuring the Drinks Industry in Ireland ensures that winning spirits gain crucial exposure to an influential audience in Ireland's drinks and hospitality sectors.

b) Increased Credibility: Coverage in a well-regarded publication like **Drinks Industry Ireland** adds further prestige to the awards received, building trust and credibility in the marketplace.

c) Marketing and PR Advantage: Brands can leverage their appearance in the magazine to boost their marketing efforts, using this recognition to reach potential distributors, consumers, and trade buyers.

d) Direct Access to Key Decision-Makers: With a readership that includes bar managers, distributors, and buyers, this partnership gives spirits brands the opportunity to engage directly with those responsible for product selection in Ireland’s bars, restaurants, and retailers.

Sid Patel, CEO of Beverage Trade Network, the organizer of the London Spirits Competition, commented, "Partnering with Drinks Industry Ireland allows us to extend the reach of our winning brands to a vital part of the European drinks market. It’s a fantastic opportunity for spirits brands to gain additional recognition and grow their presence in Ireland."

This exciting partnership continues to expand the London Spirits Competition’s influence, offering participating brands not only the prestige of winning a globally recognized award but also the chance to gain critical exposure in key markets.

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